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Private jet demand is booming so much
so that companies can't make them
fast enough even used jets are
disappearing from the market.
We're here at the Dubai Air Show where some
of the newest and most advanced aircraft
are on display for customers and
governments from around the world.
This executive jet has a flight time of 16 hours
meaning you can fly from dubai to
hawaii without having to refuel.
The pandemic has converted a lot of travelers
to private flying many for the first time
But it's not just that there's been a wealth
boom, especially among the already rich as more
companies go public and the stock market hits
record highs.
This chart tracks the number of business jet deliveries since the start of 2019.
As IPO activity hit record highs in 2021,
the number of private jets sold spiked along with it.
analysts tell me a lot of newly listed companies
Analysts tell me a lot of newly listed companies
are buying their first company jets but the
market's attracting individuals too whether it be
an executive, a startup founder or a lucky crypto
investor with their first hundred million looking
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for a new toy with a high price tag.
This is the Dassault Falcon 6X.
The price tag?
$50 million.
In the U.S. business jet takeoffs and landings
are up 40 year on year and are at their highest
point since before the 2008 financial crisis
partly driven by the pandemic as big companies
expanded private jet privileges for their top
executives.
The demand for private air travel
has grown so much along with the global supply
chain crunch that some customers are turning to
the used jet market and even then the supply of
second-hand private jets is near record lows too.
If you look at today compared to 2019,
the market has almost exploded.
I mean 16 percent higher in the U.S., 25 percent higher in Europe
I mean things are really tight in the used
business jet aircraft inventories I
mean the lowest we've seen in years
and yet prices are 20 to 30 percent higher
so it's a really hot market right now.
This is Embraer’s flagship Praetor 600.
The price tag of about $24.5 million
subject to options. Let's take a look inside.
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We've got a mini espresso machine and
here where you can keep the crystal
First-time entrants to the private jet market now
make up over 30 percent of buyers for Brazilian
plane maker Embraer new buyers account for 34 percent of
deliveries year-to-date. I asked Embraer’s chief
commercial officer Steven Friedrich what stood out
to him in the market.
The addressable market right now for business jets has expanded
The pie has gotten bigger and the result is from continued
wealth creation of over 12 percent when you take a
look at the billionaires through the world
but also from what was traditionally been
Fortune 100 and large private companies.
People are looking at ways to become more
productive, more certain in the missions that they
have to perform and that's the key right now is
that private aviation business aviation really is
a productivity tool.
And obviously with the longer
flights you want to take a nap you can do that
Next up is the Bombardier Global 7500, VistaJet’s newest business jet.
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Vistajet is an on-demand charter flight service
for customers who want to fly private but can
pay by flight hours rather than buying their own
jet if you want to take a trip in this plane it'll
cost you roughly twenty thousand dollars per hour
and you have to buy at least 100 hours per year
but if you want your own global 7500 that'll
cost you between $70 million and $100 million.
Well demand in this industry has been really off
the scale I've been in the industry for 20 years
now I've never seen anything like it and then
you've just seen a huge surge of new customers
coming to the industry and staying.
And if you want some space from the kids, some privacy, soundproof doors.
Now we have a classic supply
demand curve this is not enough supply and
demand has been skyrocketing so prices are
going up availability is very very tight
The increase in wealth since the pandemic began
has been visibly unequal with U.S. billionaires
getting approximately 62 percent richer gaining
more than 1.8 trillion dollars since march of 2020
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Rising inflation also means prices on just about
everything are going up from basic goods to things
like airplane parts.
Private jets were a common
site at the recent COP26 climate summit getting
heat from environmental activists because private
jets carry less people and typically have shorter
ranges compared to commercial flights they have
a disproportionate impact on the environment
a recent report found that private jets are 5
to 14 times more polluting per passenger than
commercial planes.
Say you want something a little
more versatile than your standard executive jet
This is the Cessna Grand Caravan EX.
Pilots call this the SUV of private planes.
It can take off from and land on dirt grass and even water
and because it's a turboprop it actually has
greater fuel efficiency for the distances that
it travels.
More carriers are starting to use
sustainable aviation fuel or SAF which generates
80 percent less carbon emissions than fossil fuels
but there are challenges to this too.
Those are expensive and hard to get although right now
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there's over 20 locations globally where you can
get sustainable aviation fuels and you look at
companies like netjets and last year they did 2.5
million miles on the sustainable aviation fuels
so i see that as being kind of the next step in
sustainability for business aviation followed by
new programs, new engines and the continuation
of technologies to drive sustainability.
Around 14 billion liters of SAF are in forward purchase
agreements and 45 airlines now have experience
using them 100 million liters of SAF will be
produced in 2021 according to the IATA
Embraer says it's using SAF among other technologies to
meet its goal of being carbon neutral by 2040.
What we found is we knew it was good for business
to make sure that we had a sustainable product
it's not just the right thing to do, it's also
good for business it's the right thing to do for the company.
So will jet manufacturers ramp up
production to meet the demand?
Industry forecasts say no in part because of supply chain issues
but also because of the uncertainty about the
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future of the market.
The shortage also helps boost their prices
Industry analysts tell me they don't see demand dying down anytime
soon even once the pandemic is over meaning
if you think this pastime is expensive
now you probably haven't seen anything yet.
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