Brain Games- Competence and Trustworthy Faces (Persuasion)

Brain Games- Competence and Trustworthy Faces (Persuasion)

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Language: English

Type: Robot

Number of phrases: 83

Number of words: 555

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00:00
thing is a persuasive face want to see what we mean in this next experiment we're going to show you the faces of different candidates from various local elections we've paired up some of the winners with some of the losers something tells me somehow you're gonna be able to pick the winner just by looking at them ready see if you can tell which of these candidates won their elections got it now here's the real result now how about these two here's
00:35
the winner what about these two and the winner is so how did you do did you pick most of the winners the majority of the people we surveyed did so how did you pick those winners how could you know based on nothing more than seeing their faces for just a few seconds Bulgarian perception specialist Alex Todorov of Princeton University found the answer in a groundbreaking 2007 experiment the very rapid glance is sufficient to
01:09
predict about 70% of the election outcomes 70% of the time we can predict the winners of Elections based on their faces alone pretty incredible what is it about these winners that persuaded your brain to vote for them it's not just the clothes the background or even the smile the answer has to do with two specific qualities you saw in their facial structure in our studies we found that candidates who look more competent and more trustworthy were more likely to be
01:41
elected in office competence and trustworthiness you may find it hard to believe your brain can make such a complex social assessments based on a face alone but it can give it a shot which one of these faces looks the most trustworthy this one or this one what about this one may to your choice if you chose face one you're with 85% of the people we surveyed although our
02:12
judgments of someone else's character aren't necessarily accurate they happen in the blink of an eye Todorov study revealed your brain can literally decide if it trusts someone within a tenth of a second seeing his or her face as the face becomes more feminine it becomes more trustworthy it also becomes looking much happier less it becomes more masculine it becomes less trustworthy wanna see how your brains snap judgments about trustworthiness play out in the real
02:42
world I'm taking a few more of these photos to a New Jersey mall to see if volunteers can call elections based only on some photos what do you think looks more trustworthy which one's your choice let's see what some of these folks would have to go this guy just going by my good it's got nicer big he
03:14
looks more comfortable he looks approachable as it turns out he beat this guy in a first impressions your impression was the same as the majority of voters you didn't know anything about their policies you don't know what they were running on and yet you basically knew who the winner was that's really interesting right amazingly time and again these people chose the actual winners based just on their looks we like to think we make informed decisions when it comes to politics but at a subtle level we're all
03:43
being persuaded by first impressions whether or not when you

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