Why You Won't See a Tesla Commercial

Why You Won't See a Tesla Commercial

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Language: English

Type: Robot

Number of phrases: 186

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00:00
this video is sponsored by squarespace most companies depend on advertising to inform persuade and remind consumers of their products and services but not tesla you won't see any tesla ads anywhere not online not on the radio and not on television where sometimes companies can spend millions on just a single ad norway coming for you it's unclear how much general motors spent on the super bowl commercial but the going rate for a 30 second spot is 5
00:30
million in total gm spent 2.7 billion in advertising promotion in 2020. that's actually down a billion from the year before due to disruptions from kovid 19. here's the advertising cost per vehicle sold for the leading automakers genesis part of the hyundai motor company dished out two thousand dollars per vehicle in 2019 whereas tesla spent 14 cents incurring costs from promotional activities rather than traditional advertising so why does tesla not run ads it doesn't have to persuade anyone to
01:02
buy its electric cars back in the day tesla couldn't keep up with demand there was no need for advertising thank you to everyone that ordered the car we love you customers had to wait years to get the car the order like the 35 000 model 3 its most affordable model yet and when they did a million people watch the handover on tesla's youtube channel its streamed events frequently rake in millions of views well maybe that was a little too hard the cyber truck unveiled where a steel ball shattered the armored glass
01:36
also apparently helped smash sales oh man ceo elon musk suggested the company had received 250 000 orders of the electric pickup less than a week later all without having to pay for advertising still even events failed to fully explain why tesla doesn't advertise musk has gone on the record to say he'd rather use that money to make the product great tesla's research and development budget has been increasing drastically over the years while gm's has been steady and recently dropped slightly in 2020
02:09
it still spends considerably more than tesla it does own several car brands however musk's company is closing the gap the thinking behind tesla's focus on design engineering and testing is that if you build the best car the product will speak for itself or have others speak for it free of charge celebrities and influencers have showered plenty of affection on the company jaden smith showed off his pink model x in a music video kanye west has made no secret of his tesla love affair youtuber zhc surprised mr beast with a
02:42
custom designed tesla not to mention tesla also receives an abundance of free promotion from musk's other company spacex model x's carried nasa astronauts to the launch pad for flights aboard falcon 9 while the falcon heavy launched a tesla roadster on a path to mars that event generated a flood of media attention but the relationship between musk and the traditional news media hasn't always been so rosy to put it lightly he's criticized media coverage for example about a deadly crash of a model x on autopilot mode
03:12
or production delays involving the model 3. musk suggested journalists write negative stories in order to get maximum clicks and because gas and diesel car companies advertise with these news organizations while tesla does not inferring big oil plays a role behind critical coverage of tesla which reporters have denied you might think tesla would respond with a slick public relations campaign but actually tesla got rid of its pr team in north america although it still has one in europe while most companies use their pr departments to communicate information to journalists
03:43
tesla appears to be cutting out the journalists in favor of communicating directly with the public via social media musk's belief in the power of social media is so strong that he once hired a meme maker as tesla's social media manager adam kazari had a sheep to thank for the job he caught musk's attention after tweeting out a photo of this absolute unit when he worked at a british museum it went viral and for some reason musk ended up changing his profile picture to that of the big fluffy fella which generated even more chatter online
04:13
his 50 million follower account on twitter is far greater than that of the leading automotive companies combined he often replies to people asking for help like the time singer cheryl crow got stuck in a parking lot with a dark tesla display it's not just the rich and famous who have his attention musk routinely answers questions from the general public in many ways he himself is a walking advertisement for tesla though occasionally it's gotten him into trouble the u.s securities and exchange commission sued musk for fraud when he tweeted he was considering taking tesla private at
04:44
420 a share a reference to marijuana and that funding had been secured controversial or not musk puts his companies in the spotlight without the need to pay for it it should be noted that some other companies have employed the same strategy starbucks relied on word of mouth to grow costco doesn't pay for advertising neither does krispy kreme so tesla is far from the only brand that doesn't rely on paid advertising it does however rely on its website for sales you don't need to run a company or be a business to realize the importance of having a website
05:16
it's great for starting a blog or showing off your work that's what i did as a journalist years before squarespace became my sponsor and it helped me land a lot of reporting jobs squarespace is super easy to use you don't need any experience in website building whatsoever there are many beautiful templates to choose from you can try that for free for a couple of weeks by heading to squarespace.com newsthink the link is in my description and when you're ready to launch use my discount code newsthink to save 10 of your first purchase of a website or a domain
05:47
thanks for watching for newsthink i'm cindy palm

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