How Peloton and Tesla could navigate recent criticism

How Peloton and Tesla could navigate recent criticism

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00:00
waiting for word on whether its covet 19 vaccine will continue to be used in the united states or really anywhere here with more on navigating the fallout of crises like these is jeffrey sonnenfeld a professor at the yale school of management and a cnbc contributor jeff it's always great to see you tesla has been very quiet today i don't know that they've said anything peloton with respect to their treadmill has basically said we want to cooperate with the cs the consumer product safety commission but when used according to instructions
00:31
when used in a safe way the product is safe let's set aside jnj for a separate conversation what should the executives of those two companies tesla and peloton be saying now uh thanks and thanks thanks for the invitation i i say no to you on these invitations of course but of course to join the chorus of welcoming kelly back i wouldn't miss that opportunity so welcome back tomorrow when you're all in studio you should you should play the uh the great uh theme from annie about together at last i guess uh
01:01
but i i really do want to emphasize that there are great historic lessons here uh that you can think of when uh uh of course tylenol in the early eighties handled it johnson johnson handled the tylenol situation so well mary barrow more recently she took charge at general motors there are things to do to not to not attack the critics uh not to be standoffish we see pelotonos a little bit defensive tesla goes silent but we've seen those kind of things happen before with mark zuckerberg and z and facebook and others too the mishandling of the
01:32
equifax data breach things they have to do is they have to embrace the critics get the get the board engaged make sure they know what's going on speak with a single voice don't vilify the critics and and try to uh come up with constructive solutions you could imagine there'd be weight sensors that could keep animals pets and young children off of these uh dangerous treadmills there are uh things they could come up with just like ways of punching in uh that you continually perhaps default to shut the system down but
02:02
you you think that engineers could come up with solutions yeah they have a a apparently a key that has to be inserted into uh the device to to be able to turn it on and they say you you you hide that key in a place where children can't get to it but people will forget to take the key out and yeah and maybe the thing on if you exactly they answer the door and a child climbs on that's why a weight sensor would help and that's also why continually punching in on a default might be a little bit annoying but that would be a good solution they could also embrace some of their
02:35
competitors that have similar situations with treadmills so forging alliances that way i think would be a smart thing to do to help them my sense is that behind what you're saying jeff is a feeling that there is more to be gained by coming out and getting in front of these kinds of stories even though the general counsels are going to say don't you dare go on cnbc don't you dare make a press statement to anybody uh but that that there is
03:05
more to be gained from coming out and speaking shoulder to shoulder with the consumer than than from not that's exactly right tyler but you can't go too far uh people learned from jim burke embracing the critics with a very successful recovery at johnson johnson's tylenol and look at uh at bob eckert at mattel where they had a lead paint problem with the toys in china but when people went too far warren anderson you'll remember the late great union carbide he went over to india after this horrible horrible a gas breach in bhopal india with a half
03:37
a million people exposed he went over and said i'm the one responsible for this i'm the ceo so they put him in prison and eventually he came back to the united states but he uh he was a fugitive from justice the rest of his life the they were forever trying to extradite him back to india yeah shepard smith here thanks for watching cnbc on youtube

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