The "greener" the better?

The "greener" the better?

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Language: English

Type: Human

Number of phrases: 60

Number of words: 828

Number of symbols: 3638

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00:08
In recent years the phenomenon of green  consumption has developed which means that   green consumers equate their consumption with  environmental conservation with an added benefit.   They feel that by consuming green products,  they are preserving the environment.   This phenomenon has led to the proliferation  of green marketing, that is, making claims   of reducing or eliminating environmental impact  the problem is that a variety of terms are used   to indicate environmentally friendly practices,  which leads to consumer confusion and therefore   makes it easier for companies to disguise their  greenwashing. You now have the honor of listening   in on a lecture of environmental students being  introduced to the concept of greenwashing,   most specifically to some of the  seven sins of greenwashing. Enjoy!  Another example is this loved product from the  sustainability movement, it's a bamboo cup. 
01:12
What's wrong with using those? But  aren't they environmentally friendly?  You would think so, but these cups have plastic  mixed in them and therefore are almost impossible   to recycle, it's a classic example of a hidden  trade-off. Companies suggest that the project   is green based on a narrow set of attributes  without focusing on other environmental issues.  Another example, what do you think of this one? Is it MAX trying to be environmentally conscious?  True, but it's also a classic example of the  lesser of two evil sin as it risks distracting   the consumer from the greater environmental  impact of the fast food category as a whole. No, I like MAX. It's uh, I  think they do a good job.  Like I think it's stupid  Why is it climate positive? Great marketing I would say.  I don't know how they would make a burger that  reduces like impact on environment but...  I mean I think it's that they make  sure that they plant trees, right?  Greenwashing   Yeah probably mostly greenwashing And I would also say that I'm  a little bit skeptical of it. 
02:44
Maybe it's greenwashing, I don't know.    More information needs to be provided like: what do you mean by climate positive burgers? Eh I think this one the 100 % organic,  no harm to nature environment friendly Hmm I don't know maybe this one  it's the 100% organic. Like that looks more real.  I would say this one. If they say so then I believe them.  I like this one better.    Oh! The one to the right is what everyone thinks is the correct one because it says hundred  percent and like with marketing and everything   and the one to the left is the real one.   This one, the eco one with the leaf. I think the eco one. The one to the left. I would say so as well.  Uh the environmental one. Maybe that one's more like it, okay.  I haven't seen them so maybe this  ,the Certified B cooperation yeah. My God maybe this one 100% sustainable. The last one is the correct one.  I think this one the cruelty  free with a little rabbit. Now that we established the problem  let's take off to the solutions. 
03:55
But like sometimes you can just skip the meat for  a while like today we both have falafel I think.  Say if you want to prepare lunch  you should cook like in a batch.  Those are nice suggestions, aren't they? But  let's be honest it's you against the system.There   are several factors at play when it comes to greenwashing such as misuse and abuse of eco labels   on the part of industry, or lack of government  regulations covering these labels. Therefore, a solution could be to collectively strive  for policy regulations at the state level.   Also sufficient resources need to be mobilized  for agencies to monitor government regulations   on green marketing. Additionally as green  marketing continues to evolve it is absolutely   necessary to clearly define what constitutes green  products in order to avoid the laxe use of terms   such as environmentally friendly. Last but not  the least, a concept that many of our interviewees  
05:02
seem to be interested in is the creation of an  affordable and sustainable canteen this would   help give less space to big companies and their  greenwashing techniques. And until we get to  the point where all our proposed changes have been  implemented there is always our trusted lunchbox.

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