Subtitles prepared by human
In recent years the phenomenon of green consumption has developed which means that green consumers equate their consumption with environmental conservation with an added benefit. They feel that by consuming green products, they are preserving the environment. This phenomenon has led to the proliferation of green marketing, that is, making claims of reducing or eliminating environmental impact the problem is that a variety of terms are used to indicate environmentally friendly practices, which leads to consumer confusion and therefore makes it easier for companies to disguise their greenwashing. You now have the honor of listening in on a lecture of environmental students being introduced to the concept of greenwashing, most specifically to some of the seven sins of greenwashing. Enjoy! Another example is this loved product from the sustainability movement, it's a bamboo cup.
What's wrong with using those? But aren't they environmentally friendly? You would think so, but these cups have plastic mixed in them and therefore are almost impossible to recycle, it's a classic example of a hidden trade-off. Companies suggest that the project is green based on a narrow set of attributes without focusing on other environmental issues. Another example, what do you think of this one? Is it MAX trying to be environmentally conscious? True, but it's also a classic example of the lesser of two evil sin as it risks distracting the consumer from the greater environmental impact of the fast food category as a whole. No, I like MAX. It's uh, I think they do a good job. Like I think it's stupid Why is it climate positive? Great marketing I would say. I don't know how they would make a burger that reduces like impact on environment but... I mean I think it's that they make sure that they plant trees, right? Greenwashing Yeah probably mostly greenwashing And I would also say that I'm a little bit skeptical of it.
Maybe it's greenwashing, I don't know. More information needs to be provided like: what do you mean by climate positive burgers? Eh I think this one the 100 % organic, no harm to nature environment friendly Hmm I don't know maybe this one it's the 100% organic. Like that looks more real. I would say this one. If they say so then I believe them. I like this one better. Oh! The one to the right is what everyone thinks is the correct one because it says hundred percent and like with marketing and everything and the one to the left is the real one. This one, the eco one with the leaf. I think the eco one. The one to the left. I would say so as well. Uh the environmental one. Maybe that one's more like it, okay. I haven't seen them so maybe this ,the Certified B cooperation yeah. My God maybe this one 100% sustainable. The last one is the correct one. I think this one the cruelty free with a little rabbit. Now that we established the problem let's take off to the solutions.
But like sometimes you can just skip the meat for a while like today we both have falafel I think. Say if you want to prepare lunch you should cook like in a batch. Those are nice suggestions, aren't they? But let's be honest it's you against the system.There are several factors at play when it comes to greenwashing such as misuse and abuse of eco labels on the part of industry, or lack of government regulations covering these labels. Therefore, a solution could be to collectively strive for policy regulations at the state level. Also sufficient resources need to be mobilized for agencies to monitor government regulations on green marketing. Additionally as green marketing continues to evolve it is absolutely necessary to clearly define what constitutes green products in order to avoid the laxe use of terms such as environmentally friendly. Last but not the least, a concept that many of our interviewees
seem to be interested in is the creation of an affordable and sustainable canteen this would help give less space to big companies and their greenwashing techniques. And until we get to the point where all our proposed changes have been implemented there is always our trusted lunchbox.
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