This Enormous Lincoln Mark V was a Decadent End to the Full Size Personal Luxury Coupes of the 1970s

This Enormous Lincoln Mark V was a Decadent End to the Full Size Personal Luxury Coupes of the 1970s

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00:05
good morning this is bill from curious cars and autohouse of naples on a delightfully animal-free florida wednesday i haven't seen the cats i haven't seen the goats uh the birds that have been haranguing me don't seem to be in the trees at the moment so i have peace quiet and loveliness uh the temperature ah you know it's not hot yet but it will be supposedly it's going to be a little cooler this weekend which is fine but again i feel like we've been robbed
00:35
of the little nippy cold weather spells that we're supposed to get this time of year and have just had uh you know a gradually increasing warmer series of days that are going to lead into the revulsion the miserable hot summers that uh that i just can't stand and someday i hope to avoid completely but and for the moment i'm stuck here i hear the kubota little tractor starting up over there peter must be heading out to feed the goats um i don't know where they are but hopefully they stay where they are and
01:06
not come up here uh today i have this 1978 lincoln mark v now i know i've done a lincoln mark 5 recently i want to say about two or three months ago but frankly this is a better example and one that i'd rather show if you remember that one had 20-inch wheels and was a nice driver but um yeah you know it wasn't what i wanted it to be but it was the only mark v i had at the time i also wasn't putting still photos over the videos at that point so i didn't
01:37
really get to explore the history in a giant one and a half hour long video that there's the bird he is back anyway we'll see if he goes away uh i didn't get to explore the mark the way i would have wanted to but i'm gonna you know yeah the 40-minute videos i i wish i could shorten them out again but they're happening organically so i've got to try and cut down on my rambling to keep them at a normal clip so we'll just get right into this car uh all right so this is the mark v
02:11
that implies that there were four cars that uh were predecessors to this one and yeah essentially that's true uh although the mark one well i don't know well we'll get into it so anyway the continental started in the late 30s because edsel ford wanted something to he wanted something nice to drive on his vacation in florida so he contacted his design team said come up with something they ended up making what was then the first continental based on the
02:41
zephyr platform which was very attractive and they shipped it down to edsel ford in florida he loved it his friends loved it he wrote back saying he could sell a thousand of them if they made them so they decided to go ahead and make them which they did so there was a 1940 continental which ran through i want to say 1948 they were v12 powered and they were considered some of the most attractive cars of their day what's his name that architect frank lloyd wright said it was the most attractive
03:12
car he'd ever seen and he backed it up because he bought two of them so it was uh frankly a good-looking car very collectible today v12 powered and rode all the way for eight model years at that stage the mark went away and then ford decided that they wanted to come up with another one in the 50s to compete with you know cadamac was doing uh that uh big expensive coupe deville uh the european stuff was getting expensive and was showing up on these shores so
03:43
they made the mark ii uh which uh you know on paper it was the successor to the original continental uh the mark ii also helped distinguish it from the bentley continental under that name which was of course a fine card uh but it was again its own mark continental was slotted well above ford and the mark ii was insanely expensive like a hundred grand in today's dollars it was on par with the rolls-royce offerings at the time and they sold not that many of them
04:16
they were essentially hand built they had every single option you could imagine with the exception of air conditioning that was the only thing that could be added and i want to say less than 3 000 eventually ended up being made and sold which makes them fairly collectible today but commercially they were not a success fast forward a few more years and ford brings the continental name out again and makes a series of marks that were unbeloved by people uh
04:47
they came out and i want to say that it was 1958 actually it wasn't a few more years 57 was the last model of the mark ii there was a continental in 58 but it was now lincoln-based and uh so were the the mark series and uh 58 59 60 saw mark 3 4 and 5 which frankly are not beloved by ford people and are considered sort of the fake marks of the time uh they sold okay but uh not great
05:17
and were discontinued uh you know for the continental has to be one of the most convoluted uh names in all of automotive history because a whole variety of cars were sold under the continental name and you know at first it was its own brand then it was a model name and it becomes very hard to sort of touch base and keep up with it it really really does but we're going to fast forward a few years to lee iacocca whose success with the
05:48
mustang put him in charge of basically all of ford's cars and light trucks he was uh the top dog vice president flies are coming back reporting directly to uh henry ford ii so he decided that he wanted the continental to come back and he wanted a two-door car a two-door luxury car to compete uh with the eldorado and with some of the other person and luxury stuff that was coming out uh so he came up with this i called his designer in the middle of the night i
06:20
can't remember the guy's name and said man put a rolls-royce screw on a thunderbird and uh put a spare tire hump in the back and the engineer is like oh god nobody's doing that now it's long gone but uh when lee iacocca asked you to do it you do it so he did it and the car actually became quite a success in fact henry ford ii loved it he greenlighted the project right away off the clay models and that car would become the lincoln continental mark iii
06:50
which indeed did look a little bit like a thunderbird with a rolls-royce grill but the you know the people liked it they bought it it was considered a pretty neat car they built it on the thunderbird sedan platform so it could have a longer stretched out front end and you know look very imposing going down the road that mark 3 sold pretty well and then became the mark iv also sharing a platform with the ford thunderbird and uh you know that
07:22
the styling of that car kind of missed the mark no pun intended uh it um it had some curves in it that i you know were not really beloved still not a bad looking car still desirable but uh it was just missing something and entered don dela rosa a designer who got the nod to make the mark 5 and he did and it's this car and it addressed everything that was theoretically wrong with the mark iv and it came out in 1977 and was a
07:54
smash hit and there's a few things going on at that time that kind of contributed to that uh number one you had the gas crisis you had the shah of iran you had jimmy carter and his approval rating sinking you had all the car companies downsizing uh gm had basically downsized all of their big cars for 1977. uh chrysler essentially downsized them all for 78 and ford alone decided to keep the big car thing rolling and then kind of a you know
08:25
middle finger to the way the world was going this this mark 5 was the longest coupe ever produced by the ford motor company it was upsized from the mark iv and it was done in the middle of the gas price and emissions crunch and safety stuff and everything else that was contributing the cars getting smaller at the time it was a complete uh turnaround from what what should have been happening they instead of getting smaller they made this car bigger and that that just sort of worked
08:58
against what ford had and well not what florida today they obviously wanted it bigger but what the country was looking for at the time and man it sold like hotcakes they made like 240 000 of these things over three years uh for good reason absolutely good reason uh so anyway while this car was the antithesis of everything that was happening with downsizing in the late 70s in the malays era it did incorporate just about every feature that the person on luxury coupe segment
09:28
loved at the time it was a very very popular segment all of the two-door person luxury coupes were selling quite well uh the money carlo on the lower end the cordoba the coupe deville the eldorado and a variety of other stuff the dodge magnum or the chrysler man i don't remember which mark made it then but there was just a host of personal luxury coops you remember herb tarmick on wkrp he drove a cordoba uh jack ewing on damas he drove one of
09:59
these cars this mark seven mark five i did it again uh you know barnaby jones tv detectives that sort of thing uh all of i think perry mason had to make it as well uh matlock later on had a crown vic i guess he was supposed to be more modest but uh anyway uh it was a wildly popular car in tv and movies at the time you would have seen it on all sorts of shows and uh and and because frankly it had an incredible amount of style del marosa really knocked it out of the park when
10:29
he squared off and sharpened the lines of the mark iv it had these giant slab-sided fenders uh with extensions at the front with lights in them the rolls-royce grille continued from the mark iii uh it had a series of designer editions uh poochie and uh bill blass and uh you know some sp man this car was so customizable uh this one this wedgwood blue car was surely part of a luxury package wedged
10:59
with blue where you could go in and order the car with all the colors you wanted or didn't want interiors you wanted or didn't want quarter top trim impact tray all sorts of stuff you could make these cars how you wanted them and a lot of people did and that's why there's so many variations out on the road today and very few were exactly alike which is quite interesting and it's just something that doesn't happen today because of the way the corporate world works in car sales you
11:31
know toyota brought in the idea that there might be two or three different interior colors even though in the 70s by the way the japanese makers were doing all the bling to try and keep up with the american sails the 280zx had the most decadent and revolting car ad of the malays era which the black gold edition if you ever board and look that up it's ridiculous but anyway you don't like the cressida the um i i can't remember maxima all these cars
12:01
were sort of very blingy to try and keep up with the americans and it was just fun stuff but anyway this car was available in a variety of different design designer colors and options and some of the designer options were 9 000 bucks over the base price it was real money but gone were the curves and were the straight edges they enlarged the quarter windows in the back they kept the opera windows which again people liked uh they put vents in the sides which are
12:32
functional uh they kept the spare tire hump uh the five mile an hour bumpers started to look a little bit more integrated i think in part because of those bumper fillers over the top of them that made them look smaller and they became pretty damn good looking cars that fit the times very very well they were lower than the previous car and longer than the previous car the roof line was flat and uh they just ended up being attractive and the thunderbird by the time uh the 77 was no longer based on the lincoln
13:03
platform the 76th thunderbird was uh it was a big luxury coupe the 77 and we did a video on that was now smaller based on the ford elite a lot of people think it's based on the same platform as this because it looks similar but it frankly wasn't it was a smaller lighter car as was this they got under the 5 000 pound mark and got it 400 pounds lighter than the mark iv which i suppose helped with gas mileage a little bit so anyway let's just get into this one so
13:34
you've got the continental hump in the back the spare tire hump obviously long since it housed a spare tire but uh does contain the styling uh you see this has twice pipes it does have the dual exhaust option which is nice originally these taillights were supposed to curve around and go into the top of the rear quarter panel but apparently focus groups hated that so they did away with it and you got those big reflectors on the trunk lid and the chrome trim all around and the mark five with the lincoln
14:04
and one you know all very nice um all right let's get into this so so we've got the two key system which i'm going on about how much i love it and i do and here we have a very nicely finished trunk uh now because the guy who had this show did he made up this thing to uh you know display it with which yeah whatever it's fine dalton cleaned the trunk didn't bother finding the correct stow point for the jack and uh tools probably underneath that space saver spare somewhere but you know why bother
14:37
when you can just go on and play on instagram or something uh it also has this nice box with five different shop manuals covering uh the chassis the engine uh the electrical system uh what else the body so on so forth nice that that's all with the car if you're gonna be doing your own maintenance although the internet probably has all that stuff now so it's not really necessary but it's still nice to see it with the car uh a good sized trunk you could fit a
15:07
lot of crap in and everything lovely under there have a look under the hood [Music] it isn't length of that thing i mean it's like the front ends in a different time zone from the rear let's see if i can do this one-handed yeah not bad those springs are still pretty good so i'd say that it's good this has the 460 option and it certainly is but uh pretty much every 77 and 78 that wasn't built in california did it was
15:48
just a lot of value added for the money uh you know the base 400 had horsepower this 460 had 208 uh plus a lot more torque and really helped motivate the car down the road um it made it to a c6 automatic a very good automatic transmission nine inch ford rear end an exceptional rear end and a four wheel disc brake standard i mean it reads like a hot rod mist from the 80s i mean this is what people wanted
16:18
uh nine inch four disc brake c6 and 460. so a true factory hot rod at least as far as statistics go four barrel carburetor and on this particular example everything nice and original under there you see the sticker with the emissions info still on the uh the valve cover still the ford uh 460 4v uh decal on the air cleaner and all of the other stickers and such where they're supposed to be so everything nice and proper under the incredibly long hood on this
16:51
also in 78 they widened the radiator for better cooling and did a few little tweaks here and there which uh theoretically helped the car out so nice stuff all around get that back down uh hidden headlights i'm an absolute sucker for uh let's see those popped up and see how they look this does have the automatic headlight stuff but there's the warning buzzer we'll get in there's some neat stuff with the warning buzzer there you go so those doors would come up uh they could also be clipped into
17:27
place people i don't you know but i think by this time the lights were actually pretty dependable but earlier mark series the vacuum systems were really crappy so a lot of people just clipped them up and we're done with them they're tough to keep going now but anyway i love pop-up headlights you can see this one because it has the high beam dimmer option has a sensor here in between the driver side lights that detects oncoming cars so it will dim the high beams
17:57
i love the way the grille continues down beneath the bumper and runs behind it there it just looks very nice to me and these uh protrusions from the parking lamps which light up at night very very cool stuff and attractive to look at even like the little bumper rats i'm gonna back the car up to try and i don't know if the sun's still back there it is i'll tell you what i'm gonna pull uh pull back get all my crap in the car and pull back up into the shaded area there so uh give me a second and get
18:27
that done all right feeling better and getting my stuff at the trunk um ready to hit the road when we go uh now this car has a few options on it which i quite like and we're obviously part of that luxury package would not at all be for a surprise to find this was a special order car i was thinking about sending away for the marty reporter you know the film i bought it from very very nice guy bought another car from us we got into a conversation he said he had this and was running out of storage so uh opportunistically i jumped in and
19:00
bought the car and uh you know youtube one of our watchers a subscriber nice guy and uh hopefully he enjoys seeing this lincoln being highlighted here uh but anyway the order of this car was quite nice the um uh i'm gonna get a marty report i was saying it's a thing you can okay again look before i make promises it takes like uh two or three weeks for the thing to come in so i don't know if i'm gonna order it or still have it i i don't i'm not making any promises here so maybe i'll let you know if you decide to
19:31
call and buy this car but anyway the um quarter top was actually an option although it appeared on virtually everyone and if you didn't want it you could delete it but only by special order at least in 77 and 78 and 79 you could no longer delete it it was just always going to be there also that chrome strip on the bottom these simulated wire wheel covers were up standard from the factory cover and then you could opt onto different alloy
20:02
wheels above that the opera windows nice chrome surrounds uh it had a feature where when you pulled the door handle the lights went on this was all big stuff back then it's all really standard now but at the time it was serious and one of my favorite things about this car is that it came with this fantastic box of eight tracks i've already kept my george jones you see i've still got that here i'm not getting rid of that for anything but now i've added it to a bunch of other stuff we've got the best of the
20:33
doors deep purple the guess who you know hauling oats bruce springsteen it's like a laundry list of singer songwriters from the 70s which was of course a great time for that sort of thing gone are the talented cats of that era and in their place god knows what today i really honestly god knows what so we're going to put that in there for uh cruising as we're driving get that back down and have a look
21:04
inside uh this also has the big sun roof option which is quite nice and to my amazement it works and works well i was terrified to open it at first okay inside this has the crushed velour very very nice you could also of course get leather uh we've got the remnants of the uh plastic that covered the seats when it came new uh the mothers got little buttons in it that look nice or the vamour sorry i should say it's a split
21:34
bench seat with dual power on each side you know very good and luxury options in this car and quite a few of them were standard it's got acres of fake wood trim everywhere it's got a tilt wheel uh and uh anyway we'll get into all that stuff as we go this ashtray is used by the rear passengers nice stuff if you have a couple of canadians back there with a smoking habit they'll be able to put their cigarettes out and i don't know if you'll be able to hear the click when i open the door but let's try it yeah do you hear that little click what
22:08
that does was actually release this locking mechanism here with the door open when the door is closed that's locked in place when the door is open it releases the mechanism as though you would flick the middle handle and you can move the seats forward for easier loading again your canadians are going to be intensely chipper in the back uh this is a six passenger coupe which i guess it better be for being 20 feet long and uh you know the rear is just expanses of crush valuer and padded seating you can see all the
22:39
door panels are nice and tight i love the little lights built in over the opera windows and everything just sort of proper and nice back there also of course three-point safety belts which were a deal in the late 70s door panel nice you've got your window controls here your power door locks your mirror and your seat controls and uh ford has its own little mark v uh plaque on these skid plates so let's hop in fire this thing up okay now this is cool i'm gonna show you
23:14
this right now uh we've got a warning buzzer for when the keys in here it is okay now when i put the ignition on i'm also going to get the fastened belts warning buzzer which is different but at a higher pitch and they harmonize really nicely so have a listen for that here we go key buzzer ah and listen to that lovely stereo sound now adding the fasten boltz buzzer very very cool i believe in the diamond jubilee edition which was very expensive
23:45
it had some sort of a chime uh but that was uh you know that was standard only on that car which cost uh significantly more than a base mark so fire this thing up nice so uh good smooth running 460 cube v8 big block under the hood uh everything you could possibly want in a personal luxury coupe at the time uh short of another 150 horsepower uh you've got these uh twin gauges uh crystal cut glass as they called it
24:16
you've got a cartier chronometer apparently you could call it a clock because maybe that a second hand uh also had the day and date which i haven't bothered to set and i probably won't i also like the roman numerals uh here you see it has automatic on and dimming headlight control automatic climate control which was standard in fact we got the ac on it works good in this car and it's starting to get a little bit tepid uh outside you've got your prn d indicator in the center and a vertical way
24:47
and uh you've got a 80 mile an hour speedometer there to the uh to the right you've also got your unleaded fuel only or um of course by then it was starting to be all that stuff your fuel gauge and this is a shame this is a very expensive option at the time and the first use of a digital display for a mechanical function in a car as far as i know and unfortunately it's not working it looks like the uh the screen got blacked out but that would use a convoluted
25:18
system where it measured uh back pressure and vacuum to determine how many miles you had to empty and that did away with the fuel warning light the low fuel might uh shame it's not on but and what are you gonna do uh wipers and washers the world's most enormous lighter for the love of god how many phone calls in one minute [Applause] you can wait too all right ah you know i've done that now with the
25:50
stupid iphone every time you want to shut off the ringer i end up taking a picture of the call i don't know why because i'm pinching the two sides so i have like 50 pictures of people calling me uh i don't know phones are getting worse it was a lot easier when i had a star tac i love this this is a four speaker quadrasonic tape deck uh am stereo and fm uh see we've got a power antenna which i believe is still working
26:21
come on i know it is i saw it work early there it is going down oh this is actually a very appropriate song because i think he talks about having a true baby blue continental maybe he meant wedgwood blue [Music] and we'll see if we can find that in there yeah there we go there's the antenna all right i'll wait for that uh anyway you've got an ashtray down here nice stuff uh you've got more continental wood trim with chrome
26:57
piping uh here in the glove box you got an original owner's manual and an emergency credence eight track if you need it you also have a trunk release um up here uh you've got uh vanity mirrors inside and they're the stupid stupid knights come out have to move that in probably i'll give it a break it's a 78 model and uh also over here on the passenger side those are staying in fine nice and uh
27:29
here's this big fast moving beautifully working power sunroof love it i really couldn't believe that everybody's talking about man the hell with that would have been nice timing to talk about the continental uh but anyway you've got uh these cool little vent windows as well so you run the window down it starts with the vent window and then continues on to the main window you could call that the smoker's window actually if you leave that up and leave that down you have a nice place to ask your
28:00
cigarettes in the 70s while your lady friend in hot pants and roller skates is sitting in the passenger seat next to you and plenty of room for the smoke to escape out of the large power sunroof lovely all right let's go for a spin uh this one also had cruise control and then this uh ford style tilt wheel that uh it to me it hinges too far back i've always felt that about four wheels this one isn't as bad as the ones from the 80s that like hinged right behind the wheel
28:34
but uh it's still i don't know i don't like it to hinge further forward but you can put this thing in true mo rider position uh where you basically have the steering wheel between your legs look at that enormous expansive hood out front i mean it just never ends it keeps going and going and going you've got the creases from the fenders on either side and you know the v in the middle i i mean what is going on with the goddamn phone let's put that on airplane mode um
29:13
and the lincoln emblem as well at the end all very very nice stuff uh dalton by the way this car came in so clean he was so happy that uh he didn't really have to detail it much and i suspect when we turn even the windshield is going to be far better than what we normally get yeah he could have touched it up a little better you see it's still got a little bit of a haze on the inside but this guy who cleaned the windshield probably six months ago it's cleaner than dalter's offerings from yesterday don't don't stop it i mean
29:43
oh god anyway um i'm like feathering the throttle and the torque is more than enough to get the car up and moving good tires on this car which is nice they're not old so i don't have to feel terrified that it's got 40 year old tires on it uh 47 000 original miles on the clock uh when i got in it this morning i was amazed that all of the um uh the interior lighting the gauge cluster light and all that stuff worked perfect it was beautiful and uh you know it's just something you don't see in these old cars so much
30:15
uh not all of them feel like time machines where you know they're almost like you'd feel what a real example was at the time not restored or polished or brought back but what a true car would have felt like in the context of the years that it was made and this car does have that vibe i could feel like i just drive it like i would any car like i'm just transported back to the 70s and you know i've got a deep v chest here thing going with gold chains and i'm out cruising around the discos and looking
30:46
for action so it just puts you right into that mode the car does have front and rear sway bars uh hard to imagine that it handles any worse so god knows what the sway bars actually do uh if they're tightening it up i'd hate to know what the car was like without them so you get a lot of body roll obviously let's see if we get into the secondaries a little bit now it doesn't give you that big woo like you get in the chevys i don't know why must have a big silencer under the hood
31:19
or something but going down the road you've got over assisted power steering you've got over-assisted brakes you've got over-assisted everything you've got climate control you've got in fact i'm gonna put this george jones in again see if i can find it here that's just my go-to eight track for cruising yeah you know i mean what a fantastic way to drive around with them
31:51
absolutely love it i could do this all day cold air conditioning you know two finger steering brakes you barely have to touch uh gliding down the road on this cushy pillow ride listing the proper uh 70s george jones music you just can't do any better than this you really really can't um so i you know was it a driver's car i guess at the time maybe i don't think it was considered a good handling car
32:22
uh certainly it must have considered a powerful car in terms of having all those cubes but um uh yeah coming out of the 70s it wouldn't have felt that impressive it would have felt very malaise era with horsepower ratings you know plummeted even lower than jimmy carter's approval rating so uh it is uh it's a product of its time uh many consider it the mast graduate this is an air quotes you're the mast graduate of the old school the last true full-frame dinosaur from the big three
32:54
and i suppose that's accurate i mean there was nothing bigger at the time and uh nothing bigger came out after it now the continental two-door the uh you know what you would think of as a town car although it wasn't in 78.79 uh the two-door version of that was actually longer but it was technically considered a sedan part of the continental sedan lineup so this is the longest coupe made by ford uh you know until i don't know if anything i can't imagine a car came out
33:26
later on that was longer than this so i presume it still remains the longest coupe ever made by ford and uh man you feel it you really do in every square inch of this thing it's a big sucker uh but it drives nice it drives nice and they sold a bunch of them with good reason and uh you know while the republicans and the conservative types went out and bought cadillacs the people who make a little bit of bling and show and pizzazz uh they went for the mark v and uh it's
33:56
really starting to come into its own now uh on the collector mark you get a really nice example for considerably and comparably cheap money but they've been tracking upwards so don't wait too long they're going to get more expensive at least they're real nice ones anyways there it is i'm sorry for this convoluted review probably too much corona virus whiskey this morning it's just you know i still don't feel like it's gone away so i want to keep protecting myself and i find the whiskey therapy to be more
34:27
trustworthy than masks you never know if you're getting a good quality mask or not so uh with uh whiskey you know what you're getting every time and uh it does have its impact though as i do these videos now yeah i mean having that dead small drink i'm not driving around polluted uh just enough to get me going i doubt i'd even tip off a breathalyzer so so don't cry about that but um uh there it is uh 1978 lincoln mark 5 coupe this one in wedgewood blue very
34:59
attractive car lovely to drive it will be for sam at autohouse of naples so you can give those guys a call at 239-263-8500 or on the web at autohousenaples.com i'm gonna try to come up with something for tomorrow or the next day don't know if i will but i'll give it a shot otherwise hang in there and we'll have some more fun stuff to follow take care and we'll see you with the next one
35:42
is looks like is ah dude me you

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