Real Life Way To Become a BILLIONAIRE! Infomercial Secrets Revealed Kevin Trudeau Part 4

Real Life Way To Become a BILLIONAIRE! Infomercial Secrets Revealed Kevin Trudeau Part 4

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00:00
[Music] now let's go through this process and we're going to continue because this is a very key element because picking the right product and the procedure of the method used to pick the product is going to basically help you produce the ad as well as the script because when you do this properly you start figuring out all the buttons and so this is this is why throughout the years and and again I
00:33
keep pointing to Tina because Tina here in the room you know Janine has also been around from forever you know since 82 or something like that Janine so if you have everyone be you know hang around Janine and ask her stories again you know give her a few drinks and she'll loosen up and it's just that it's all fun stuff it's all good stuff Blaine a thorn has been around since you know 82 or 83 you know hanging around Blaine he's been around forever Fred van Lew I've been around Fred since 1979 you
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know Ron ball since the early 80s edy foreman since nineteen eight seventy nine and in terms of the infomercial world again Paul Sneed and the sound video crew you also have a chance to meet John Benny in the future John and I go back years but they they know this and they see that all this is you know what's actually physically transpired in real life doing this procedure has allowed me to reduce this whole process to something that's very quick and short so when I would do this procedure and
01:36
pick a product let's say when I picked mega speed reading with Howard burned and here's a good example Howard Byrd the world's fastest reader I heard about him he was teaching a seminar with the Learning Annex and I saw an ad for him in the Learning Annex magazine and so I thought that'll sell because I just did the procedure of my head instantaneously you know I could just see him and what I described to you
02:07
earlier was what I pictured I took a book I gave it to him he read the chapter and you know 10 seconds I asked him some questions he drills it everyone's like oh and then I got hungry would like to be able to do that okay I go it'll sell so I want Howard Bern I call Howard Berg Howard Berg says yeah I'm interested but I'm talking with Cathy rancor I said okay got the records a fine company I think I can do a better job because I think I produce infomercials better than Gotti but I certainly have the most respect for
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Gotha record more than anybody else in the industry and if you were to choose gothy you can't go wrong but I think I have a higher chance of succeeding with me but if you choose Gotti I wish you the best I mean you can't get any better than got the rancor you know they're the New York Yankees of the infomercial world okay so he went with Cathy Renko and they produced an infomercial and another one and another one and after almost a year none of them worked they all failed he got out of his contract
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and I said I'll do show with you they said why would you do a show with me nobody will do a show with me now because if Guffey couldn't make it she'll work nobody will touch you with a 10-foot Pole nice is Howard I think we have a shot I never met him right I never met never met the guy talked about a phone for 30 seconds Jeff did the contract Howard shows up on the set I meet him for the first time we sit down I
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interview him for 28 minutes and 30 seconds I haven't do a couple demonstrations and the show does phenomenal right screaming homework and everyone says how do you do that you you have no preparation no script no cue cards you never meet the guy you don't know what he what he's gonna say or what he's not gonna say and the answer is because I've already done it in my head I know the emotional cues I know what I want him to
04:13
say because all I know is I know what I wanted to say so I just make sure that he says it I asked him a bunch of different ways to get it out of him that was the key and the key really was the demo all I had him to do was do the magic trick which was read the books and nail it and I knew everybody watch it would be doing this and then I'd say fine if you want to do this call the number on the screen I mean that's all I had to do everything else was ancillary you understand so the point is when you do this procedure you figure out already
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how to sell it you don't have to rethink it because you're out of the think stage everybody else in direct marketing is stuck in the think stage and for those of you who are in in the global information network and have gone through the success mastery course and you gone through your wishes you're come in you understand the key of getting out of the think stage so they're all stuck in the think stage they're sitting in a room with nine marketing guys talking stuck in their
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head instead of their feelings about what is the best phrase to use and they build the phrase into the script which is in the teleprompter because they have no feeling they can't feel anything they're stuck in their head thinking about the phrase I have nothing in my head it's all in the feeling I have some stuff in my head back I'm but I'm dealing with the feeling issue and the way I know this is because
05:49
when I do it just with nobody there and I just see this in my mind and I get the feeling just like you all got when we did that little exercise you could all feel it it was like excitement and that's all I'm looking for and then I just say okay these are the things that got me excited in my imagination and that's all I wanted me in the show it's not a phrase it's not a magic way of structuring a sentence it's not neural linguistic programming and embedded commands and hypnotic language patterns
06:20
and that's all you know some guys do it but none of them have any infomercial working you know I doesn't work I don't appear I don't know maybe it does I don't know maybe that's to some degree but it's more about the feeling it's about eliciting and triggering an emotional response and again the way to do it is simply to just know what is gonna trigger that response and that's why this process of picking the right product is so simple and so easy it's
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the key of asking the right questions so you'll notice the type of questions we ask and again when I got the product here about the cream the question was for those of you here in the room in my imaginary room of a thousand people would you be interested in and then I list the benefits didn't I notice that would you be interested in and then I list the benefits and I'm trying to get the emotional response would you be
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interested in and I listed the benefits would you be interested in and they listed the benefits so the first thing is I'm always doing is what benefits are going to elicit the emotional response not just a list of benefits I'm looking for the benefits of it and that that elicits the emotional positive response with me that's what I'm looking for not just benefits what benefit elicits the emotional response
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I do infomercials sometimes for people that hire me and they do all this research and they give me book this thick with like you know all this research stuff and I and I and I take a thank you so much and then go did you study the book oh yeah yeah and then I I do my thing how come you didn't hit we had 15 hot buttons there and I go I didn't read the book so I don't know
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what they are and I go well tell me each one they'll tell you I didn't use it and then we'll rattle them off and I'm thinking there's no there's no emotional response to that but it's a benefit but nobody cares nobody cares you're wasting time talking about something it doesn't matter so you're only looking for benefit to the motional so when you do this procedure the procedure is you're getting the product we get the scream and I'm asking you about the product so I'm looking for a benefit of the product right and so I'm
09:00
looking for a question that can ask the room to get the emotional response and it wasn't about the the Sun that the burn being cured it was about the the wrinkles and the youthfulness of the skin coming back wouldn't you agree that's more exciting and will elicit more of an emotional response and in fact it'll cure burn are you with me on that everybody get that see the difference both our benefits true both our benefits one benefit doesn't matter one will sell
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the product the other one won't so you have to use the benefit that elicits the emotional response the other way to phrase the question is to find out if there's something people are tired of happening or want to stop and this is what I use with mega memory notice the benefit how many of you were here would like to improve their memory I didn't get the emotional response right even if I said how many here would like to
10:03
remember more names I may not elicit the emotional response but if I flip to the to the negative see where's the emotional response would you like to remember names and faces yeah who cares right yeah maybe does this ever happen to anybody here you shaken somebody's hand you got their name and as soon as the handshake breaks the name just drops right to the floor and how does everybody feel oh my god how it's
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horrible I can't remember their name you're with me i in i elicited by the question an emotional response it's a negative emotion it's an emotion that people don't like and remember people too moved because they either want to gain pleasure or eliminate pain so mega memory was not necessarily about gaining pleasure but it was about eliminating pain of forgetting people's names we then also developed it into how do you
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gain pleasure from remembering names by impressing people and making you know them like you so a person did two things when they could remember people's names they eliminated the pain and embarrassment but they also got all the benefits as well but I couldn't find the benefits until I hit the emotional trigger by asking the right question which elicited elicited the negative response that people wanted to avoid do you understand that so when we do this procedure about picking products this is key because this is how this answers all the
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questions about producing the abbé when we do this correctly then the ads already written just plug it in cuz you already get your buttons and you just plug it in by put using using stories okay anybody have another product I want to go through this a few times it's go ahead cause hold on a second years ago you were an IRS agent okay oh yeah yeah yeah yeah he's repented yeah that's fine
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it's fine now okay so we get up he's got a book idea about I'm an SI RS agent and I'm gonna tell you about what the IRS doesn't want you to know so first thing I'm looking for is I'm looking for a benefit right so I'm looking for a benefit of this or I'm looking for something negative that a person wants to avoid those are the first two things so if you're coming to me with the product now if I'm I'm coming up with an idea myself I just do this drill in my own head to myself I kind of I interview
12:49
myself so this is easy with you and me so we get a book the question is is this a book that could potentially sell in mass-market that's what we're trying to decide here okay so the first question is if a person reads this book what specific benefit would the person get other than just an expose of maybe how corrupt the system is got it okay so let's go slow so this particular book initially because the
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book isn't been written yet right okay so the book by the way that's why I said product is first but it really isn't because when you come up with a product IV or sometimes the product morphs when you if you can figure out what would sell years ago a guy by the name of Ben Schwarz wrote a book called seven steps to freedom how to escape the American rat race later it was updated to a book called super bins and he talked about
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the direct mail business venturers is one of the gurus and geniuses and one of the people that I learned a huge amount from only from his books I've never met the man but Bench Juarez talked about the 3ms market media message when you figure out the market and what media gonna use and then you write the message that's when you develop the product so that's why I say product is first but it really isn't so we have a we have an idea so let's see if we can come up with
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something that could maybe sell because maybe then we can figure out the product here so IRS it's an expose above the corrupt system the question is would this sell on television key things with television you have to be able to get a roomful of people by asking some question or ideally questions to raise their hand and get their head above and if you can't do that then it's probably not gonna sell on television okay it may be a book that could sell in the
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bookstore or so but it probably ain't gonna sell on mass marketing so that's that's what we're trying to get here so the procedure would be alright there's no real benefit it's just an expose of of the IRS and the corrupt system now this is a tricky slippery slope because the tax codes changed so rapidly it probably couldn't be a book that would help people figure out ways to reduce taxes right
15:47
correct yeah it is it is what it is so almost as bad yeah the government agencies are kind of an in like a you know kind of a contest to see who can be the most corrupt right so let's figure out a couple questions and we'll go through this we got a room full of people how many people here in the room would be interested in reading about how corrupt the IRS is all right can anybody feel that you probably wouldn't get a lot of hands raised right everybody feel
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that can you feel it I feel like I'm getting a lot of interesting right and so this is a product that if you were to come to me with I would say I'm probably taking a pass on it because I don't think in a Cell because there's no real benefit there you know it's not like you know here's a book and how corrupt the Fed is and what you can do to protect your your money you know on the based on the crashing dollar right so there was a
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book that came out and guy came to me said I get a book about how corrupt the Fed is and the dollar and I said fine can you add a chapter in there how people can protect their money based on the fact that the dollar may crash he goes oh yeah I glad they didn't you get a home run book because it was a benefit because now not only was the corrupt nature their excuse me but the the benefit was there as well so that would
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be the end of that one and I would say move on okay another product okay so the product is buying gold at $200 or month or less directly from a company and do you physically get the gold okay and what type of gold do you get is it a bar or coins one gram bar
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and is it that issued from a credit suisse or nova scotia bank or from some sweets okay so you give me a credit suisse it's not like a private labeled bar that it's gonna have some premium price on it lookup so it's one gram okay and how much are you paying over spot price oh okay so let's go slow so it's so $67
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that's the spot price for the gold and you're paying a 50% premium okay so that seems like a pretty high premium is it a pretty I'm asking the question now there's another technique that I'm gonna use here when you do this the technique is I'm interviewing you a night with hard questions so when you're picking a product in this situation here
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interview yourself because this is what I do when I'm choosing a product if you come to me with a product or if I come to you and say I'm interested in your product I'm gonna do exactly what I'm doing right now and this is exactly what I'm doing and this is how fast it takes it doesn't take Catina how many meetings do I call to discuss whether or not we're gonna choose a product none thank you zero it's a ten-minute conversation it's
19:46
like yes or no I get 70 plus percent whatever it is success rate excuse my throat this is a Ricola by the way from Switzerland I just got on this back from this long trip and the planes and everything else and like but no sleep for two weeks and then so I'm dealing with a little bit of a thank God I got dr. mortar at my house he's magically working on me I'll be fine so these are questions that notice I'm asking these questions because if what
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I'm doing here the technique is if you notice most of my infomercials if you've seen them if you haven't seen them you'll have a chance to see them most of my informations are interviews correct or I'm interviewing somebody or somebodies interviewing me I'm interviewing somebody about their product or they're interviewing me what I'm doing is I'm doing that interview right now I don't know anything about this and I'm interviewing you just like I would if you were on my television show or radio show for the first time
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and I'm not going to pull punches I'm gonna the real questions directed and that's what the shows are all about asking the real questions so I'm going to ask you to real questions and I do this in my head if you're picking your product you just do it to yourself so a 50% premium seems high and is it in other words can't I buy what is it a 1 gram you said 1 gram you have do you
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have one ok so this is from Credit Suisse what's that you know what that looks like and on the back it says Suisse fine gold four nines so it's Credit Suisse yes it's a critic it's it's it's it's a legitimate credit squeeze piece of gold okay looks great
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it's very small because it's one gram okay so the question is can i buy this anywhere only their website correct or i can go to this company's website yeah if you go to this company's website is it cheaper same price so can you buy this cheaper anywhere else so the 50% over spot is the price you can buy this for
22:34
period no there's no discount but not but not this credit suisse thing okay so you're paying a 50% margin so my question is when you're paying a 50% margin fifty percent margin the price of gold is gonna have to go up substantially for you just to get your money back or could you sell it and if you sold it do you also sell it at a 50% markup okay you need to know whether you
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can sell this for a 50% markup got now making money so let's go through our little questions I got enough information here at least to start the process so now again you're coming I'm doing this as if you were coming to me and saying Katie I want you to invest your money to do an infomercial with me and this is what I got so this is exactly the procedure I use and Tina's been in these 15-minute meetings so she knows this right yeah you've seen there a few things so you know how this is exactly how it goes right
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this is nothing different than this is exactly what I do okay so I okay so let me ask I'm asking the question in my head now if you were coming to me you wouldn't see this part because I do this silently or I go to the bathroom or something because I'm doing this in my head but I'm gonna do it out loud for everybody here I'm gonna again I'm picturing a room with a thousand people right I've got pictures from a thousand average people and again I'm thinking of a question
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that I that I can get a positive response now let me give you another technique and the technique is sometimes you have to do use some setup questions so sometimes you have to use some setup questions by the way I love this because you know picking a product and I mean I get so excited because I can see you know like
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your product has some great potential and you know yours unfortunately I'd be interested in reading the book myself and that's a publishing deal which cause I can talk to you about later because that's not an infomercial thing but that's a publishing that's a very interesting publishing book I mean that's a very interesting book for the publishing world okay but not necessarily infomercials and this here this has got me like this is interesting this is very interesting to me very interesting so you may have to use some setup questions okay so I'm thinking about this room
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full of people how many people here in the room would like to invest in gold but either don't know how or think they can't afford it I can see a lot of people raising their hand did you hear that question and by the way this is the magic asking the right questions because
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the this is where it all comes down to and you'll get better at it you're not going to be perfect off the beginning because you'll start doing this ago how come I can't think of a question and when he did it he was like coming up with questions like like well I've been doing this my whole life so my first question I would ask this group is how many people here would be interested in investing in gold but think you either can't afford it or you don't know how now notice how I phrase that question a
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setup question is designed to elicit a yes no matter what a setup question is designed to open the door a setup question is its structured in a way where the person almost has to say yes a setup question opens the door it gets the person in the door that's
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all it is you gotta get a person sometimes in the door one step at a time it's like Zig Ziglar famous question when he would hit the stage for the first time Zig Ziglar would come on stage and it say how many people here in the room have never heard me before or this is your first time everybody has to say yes because they either never heard him before or this is his first time it some people would figure it out laughs
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but everybody would you know you follow me how many people here have never heard me before or this is your four actually no I have heard me before this is the first time sorry how many people here have heard me before or this is your very first time okay now one thing that have you made any response when they did I think it was my delivery off that bad so a setup question is like that it automatically elicits a a yes response for almost everybody in the room so how
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many people here would consider or be interested in investing in gold but either don't know how or think you can't afford it a lot of people would say sure I'd consider it I may be interested notice the phrase let me say the question again and let me say it in a different way because I keep I keep saying it fine tuning it because I may use this in an infomercial so I'm asking the question again how many people here might consider
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investing in gold but think you can't afford it or you don't know how are you with me did you follow that progression notice how the question became even more and more probable of eliciting a yes did you see that so I use words like may consider or might be interested okay
29:25
by the way what's the smallest amount they can invest 200-mile can you go 200 every other month 200 every third month is it 200 minimum right and do they have to go on an automatic payment plan or is that optional mm-hmm and as far as you know is this the smallest amount of money to buy a piece of gold or this is
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the smallest piece of gold for sale okay as far as you know okay again if I was inquiring you can't say as far as I know you've got to know just you know if you're if you're being interviewed you got to know the answer oh yeah well again you can yeah you but you could say I've researched all of this and it's and as far as I can see there's no place else you can buy it I mean you can still be very

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