Ferrari: How a Blacksmith Created Italy’s Premiere Sports Car Brand

Ferrari: How a Blacksmith Created Italy’s Premiere Sports Car Brand

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if there's one thing you're gonna find in every big city across the world its cars they've become so ingrained in modern society that it's hard to think how we could live without them especially if your daily commute involves more than a short bike ride there are a lot of cars out there and they come in a stunning variety but you can generally divide them into two broad categories you've got regular cars like the one my dad used to drive and then you've got sports cars which well let's be honest they're on a whole different level the world of sport cars can seem a
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bit distant to most people setting aside the stereotype of the fanatical sports car enthusiasts who can recite model specifications like bible quotes usually what sports cars you're either in love with them or you really don't care this week's video is dedicated to the latter group for two reasons firstly you don't have to be a sports car maniac to appreciate their fascinating history and secondly it would be pretty hard to impress the enthusiasts who've been following the subject for three times longer than I've been alive now with that out of the way we can move on to
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the subject of this week's behind the business video Italy's premier sports car manufacturer Ferrari during the early years of the 20th century automobiles were still in many ways an emerging invention urban areas were doing pretty well in terms of roads and infrastructure but in the more rural parts of the world a car was still very much a rare sight northern Italy was definitely not an exception to this in its earliest days the Italian automobile industry was made up almost entirely of small local manufacturers most
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automotive hubs in the country were in fact just two workshops of local engineers one such workshop was ran by Alfredo Ferrari in the outskirts of Modena a city in the Emilia Romagna region of northern Italy our fretta worked mainly as a metal worker but he also repaired cars in his workshop since he owned one and he knew how it worked Alfred would often get us young son Enzo to help him out in the workshop and in return he will teach Enzo how to drive Enzo's childhood ambition was to become a racecar driver but before he was old enough to even try to pursue it to world
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war one broke out and his father and big brother were drafted into the Italian Army both of them died in 1916 during an influenza epidemic in the family business died along with them just one year later Enzo was also drafted as a military blacksmith but due to his poor health he was discharged in 1918 after barely a year of service unemployed and desperate Enzo took up a job to drive ex-military refurbish a Seas between turin and milan for an engineer that was regarding them for the civilian market while working there Enzo met a lot of
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Engineers and former racecar drivers eventually they gave him the opportunity to pursue his dream of becoming a racecar driver himself Enzo's first race was the Parma poor Judy bruschetta a hillclimb race on October 5th 1919 where he managed to place fourth in 1920 he went to drive for Alfa Romeo in 1923 he managed to win the circuit oh dalsu vo in Ravenna the Savio truck was one of the most competitive tracks in Italy at the time and Enzo's victory was a huge surprise one of the patrons of the race count and
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Erica Baraka was so impressed with Enzo's performance that he invited him over to his mansion there's the counts wife recounted the tale of their deceased son Italy's top scoring fighter ace from World War one Frank Cheska Baraka Francesco was credited with 34 aerial victories the highest among all Italian pilots from the war his plane was decorated with the fearsome Cavalli nohrin Ponte a black horse prancing on a white background the contest was so impressed with Enzo's racing skills that she dedicated her son's emblem to him
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Enzo ended up winning about a dozen races during his career and in 1929 he formed his own teams who bury a Ferrari which served as Alfa Romeos racing team for ten years it's worth noting here that Ferrari actually means blacksmith etymologically and it's one of the most common surnames in Italy essentially the Italian equivalent of the surname Smith but back to Enzo where's the team's emblem he chose de Cavalli Noren ponte changing the white background to yellow the color of Modena Enzo had a nose for talent and he attracted some of the best
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drivers of his day legends like Tazio Nuvolari Anju's epic Campari helped Enzo's team win numerous races among some of their victories were the Targa Florio the LeMans 24 hours race and over a dozen grand supreme in 1938 alfa romeo decided to disband Scuderia Ferrari in order to build a team with their own name at first Enzo remained as a manager of the new team but just one year later he left out for a mayor in order to form his own company how to appeal constitutio knee Enzo's departure came with a sizable
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severance package but under the conditions that he would not compete without for Romeo's new racing team for a period of four years during that time his company manufactured machine tools and aircraft parts for Mussolini's fascist government so though in 1940 Enzo did try to design a race car of his own the AAC 815 in just under four months Enzo designed and built two of those cars only one of them still exists and it's now part of the Ragini Collection one of Italy's finest private car collections House in the 15th
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century castle outside Modena as world war ii drew to a close the Allies ended a bombing Enzo's factory but he had it back up and running by 1946 one year later Enzo unveiled the Ferrari 125 s the first car to race under the fur name unlike the 815 which used an 8 cylinder engine designed by Fiat Enzo had his engineers developed their own v-shaped engine with six cylinders on either side at the v12 as it's cold has remained Ferraris go-to engine for most
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of the models built since the Second World War in 1948 Enzo released the Ferrari 166 the successor of the 125 s and it became the company's first big international hit Ferraris first big racing victory came in 1952 when Alberto Ascari claimed the Formula One world Drivers Championship title driving a ferrari tipo 500 Ascari would claim the title for Ferrari a second time the very next year becoming the first driver to win motor baut titles in a row it's worth noting here that Formula One is
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actually comprised of two championships one for the drivers and one for the Constructors although the rules have changed considerably since the 1950s the modern iteration or requires teams to field two cars at every Grand Prix the teams can have up to four drivers per season and these drivers win points both for themselves and their team after every race only the first ten drivers to finish a race are awarded any points at all and at the end of the season the driver with the most points wins the drivers championship the same method is used to determine
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which team wins the Constructors Championship but because teens can have multiple drivers sometimes the two titles don't go to the same team anyway back to Ferrari in 1957 they released the Ferrari 250 testa Rossa which continued the company's victory spree as it secured three world sportscar championship titles in 1958 1960 and 1961 at the beginning of the 1960s however was actually a very turbulent time for Ferrari several senior employees hit a post Enzo's decision to
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involve his wife Laura as a manager of the company Laura was apparently very mouthy and had an opinion on everything which well it didn't win her any sympathy points that's for sure eventually Ferrari sales manager Guido lhamo Gardini confronted Enzo and presented him with the letter signed by eight of his colleagues demanding Laura's resignation Pierrot la mouche direct approach didn't really work those instance that Enzo fired all nine employees who had signed the letter this was a huge loss of talent for Ferrari and the event came to be known
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as the great walk out the timing of the scandal couldn't have been worse since Ferrari had suffered the death of four of its drivers over the past two years our Ferraris developing models were put on hold and it took ends over a year before he could find their resumed production although the great Wolcott was the most disastrous scandal in Ferraris history it can be argued that it was in fact a blessing in disguise Enzo hired a lot of young engineers to fill the gap left by his former employees and these newcomers designed one of Ferraris most iconic Grand Tours
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the Ferrari 250 GTO only 39 of these beauties were ever produced which is actually pretty surprising since the International Automobile Federation required at least a hundred cars to be built before approving the model for racing Enzo managed cheat his way to approval by numbering the chassis is out of sequence and when the inspectors came to visit he shuffled the cars around in different locations Enzo got the 250 GTO approved then it ended up winning the world sportscar championship for three years in a row the few 250 GTO s left in
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the world have become extremely valuable in fact in 2014 one car sold for over 38 million dollars at the Bonhams quayle Lodge in California in the 1960s ended up being one of Ferraris best decades they also solved the release of Ferraris first grand tourer equipped with a trans axle the Ferrari 275 and its successor the Ferrari Daytona towards the end of the 1960's demand for Ferrari cars was becoming so large that Enzo could no longer build them fast enough in order
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to secure investment for the company's expansion Enzo sold 50% of the company to Fiat which back then and to this day remains the largest car manufacturer in Italy with this newfound capital Wenzhou expanded Ferraris operations and he even had enough money left over to finance one of his lesser-known ideas he wanted to see whether he could start making cheaper sports cars that he could sell to a wider audience he didn't want to compromise the luxurious exclusivity of the Ferrari brand though so he created a new car brand which he code Dino in
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honor of his firstborn son Alfredo had died ten years earlier from Duchenne muscular dystrophy rare degenerative disease that progressively destroys the muscles of the legs arms and eventually the heart Alfredo was only 25 when he died and at the time he was developing a v6 engine Enzo was shattered by his son's death then in his honor he created the Dino brand which featured three main models up until it's discontinuation in 1976 the 206 GT and the 246 GT used a v6 engine Alfredo have
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developed though the 308 gt4 had a more powerful v8 engine during the 1970s Ferrari won three drivers championships thanks to the performance of niki lauda and jody scheckter but ferrari didn't manage to win the title again for 20 years the situation further worsened in 1982 with the death of Joe Villeneuve in the Belgian Grand Prix the tragedy shook the racing world since Joe was one of the most popular drivers at the time in 1984 Ferrari produced the iconic Testarossa which shares the name of the testa Rossa
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from the 1950s although this model's name spelled as a single word surprisingly enough the tester also from the 80s didn't appear in any official race even so it's still one of the most widely recognizable Ferraris since it was featured in the final three seasons of Miami Vice in 1987 Enzo celebrated the 40th anniversary of his company by releasing the Ferrari f40 but just one year later and those death cast a bad light on the model speculators could rupal the price of the f40 in the hopes of profiting from the car's reputation
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as the last model personally approved by Enzo in fact estimates from 1990 state the barely 10% of oh f40 souls were actually used for driving Enzo's death caused a dramatic shift in the company's ownership his only living heir was his second son Piero who inherited his father's 50% stake in Ferrari and promptly sold most of it to Fiat for an undisclosed sum in exchange for becoming vice chairman in the end he attended up owning 90% of the company with the remaining 10% in the hands of Piero
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despite the death of Enzo however the 1990s turned out to be a revival period for Ferraris racing team in 1993 Ferrari hired a new general manager Jean tot who would eventually become the CEO of Ferrari and the president of the International Automobile Federation under his guidance Ferrari acquired Michael Schumacher in 1996 now at the time Ferraris Formula One team was in horrible shape they hadn't won a single drivers championship since 1979 their pitstop crew was a
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running joke and their v12 engine couldn't match the lighter more fuel-efficient v10 zuv their competitors Mikhail Schumacher's decision to join Ferrari was surprising to say the least although to be fair they did offer him 60 million dollars for a two-year contract even today Ferrari consistently outputs their competitors to get the best drivers in the 2016 season for example the most well paid drivers Ferrari Sebastian Vettel burns a cozy 50 million dollars per year but back to Schumacher in the 1996 drivers championship he
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placed third by winning three races for Ferrari which was more than they had won in the previous five years Schumacher's stellar performance didn't really start until the year 2000 when he defeated MacLaren's Mika häkkinen to win Ferrari their first drivers championship in 20 years he then went on to win the drivers championship four more times in a row becoming the most decorated f1 driver in history his reign during these five years was unprecedented in 2001 he won the drivers championship with a 58 point
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lead and for the next season his lead was even higher at 67 points it wouldn't be until 2005 the Schumacher was finally dethroned by the up-and-coming Fernando Alonso who would eventually secure two titles for Renault the early 2000s were at the time when Ferrari truly reemerged on the global racing scene Schumacher's performance helped Ferrari becomes the team with the most victories in both the drivers and constructors championships and achievement they hold to this day Ferraris highlight car from the period was the Ferrari Enzo it was released in
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2002 and it became the first Ferrari to use the new generation of v12 engines the f1 40 which is still used in contemporary models Ferraris latest model was from 2013 and it is aptly named la Ferrari with the idea that it is the definitive Ferrari sports car with the stunning price tag of 1.4 million dollars only 499 lefur Ari's have been built so far recently Ferrari announced today to be building a 501 - the benefit of those affected by the deadly earthquake that struck central Italy in August
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interestingly enough Fiat decided to get rid of their involvement in Ferrari and so on January 3rd 2016 they took the company public although that came as a surprise to Ferrari enthusiasts the move was actually pretty calculated Ferrari had always enjoyed full autonomy from Fiats management team so the transition wouldn't be anywhere near as difficult for them as it would be for a regular company Fiat also benefits from the split because they are short on capital for their expensive plans to reinvigorate their Jeep and Alfa Romeo
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brands by 2018 of course if you look at Fiat share price it's easy to see that investors weren't too happy with the Ferrari spin-off but it's still too early to tell whether the move was actually successful Ferrari on the other hand seemed to be doing great and they're currently preparing to release 350 special edition cars for their upcoming 70th anniversary so far they're planning on making special editions of their 5 current models except the laferrari whose production ends later this year there is not a lot of info out just yet but knowing Ferraris production team it's safe to
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say their anniversary will probably be a success hey everyone thanks for watching this is our first video in over a month so it's clear that we've had some scheduling issues I know this is like the third time I'm promising this but I think those issues are resolved so we'll be going back to our regular release schedule of one video every two weeks if you'd like to watch the previous video you can click over here it's about the history of Monsanto how they started as a chemical producer eventually became the largest C manufacturer in the world
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want to watch the flow behind the business series you can click there and you can subscribe to our channel by clicking here in the middle don't forget to follow us on social media and as always stay smart you

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