How to Think & Work Like a Designer | Oliver King

How to Think & Work Like a Designer | Oliver King

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Language: English

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Number of phrases: 67

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00:00
[Music] hello I'm Oliver King one of the co-authors of customer-driven transformation now a big theme in this book is how to think and work more like a designer and one of the first questions that comes to mind about that is why would you want to do that well simply it's about making your ideas better and making them real quicker so getting more the right things out to market faster how would you do that I think first and foremost it's about
00:33
being much more attentive in every aspect of your life to the things you're interacting with and how they perform and being curious and also being slightly dissatisfied and keen to make those things better so that's a really important design early quality to be curious and to strive to improve things it's also really critical to make sure you have the time to think and have ideas in the right environment and in the right way designers also are more
01:05
drawn towards using insight to stimulate their thinking than they are necessary to use data data is great and very important for validating things but insights give designers clues as to problems and solutions that haven't yet been recognized so being insight lead is absolutely critical there's a lot about design Lee process that that's really important to take onboard there is a really great design process about researching conceptualizing developing implementing ideas but the rhythm of that process is
01:38
all about test learn and iterate and keep going keep going keep going so as quick as you can developing your ideas and testing them with people are in the market really trying to fail early is a mantra that designers typically have it's also important to think about the way that you're working designers often are much more visual now that doesn't mean you never have to draw but they get their thoughts out of their head onto a wall post-it notes
02:09
diagram scribbles whatever but making you your thoughts visual and bringing them out helps colleagues co-workers customers whoever you're talking to to get into your head understand what you're trying to achieve and to contribute much much more it's critical then in that respect as a designer to be very inclusive to be very customer centered in everything that you do and if you're going to do that then you're gonna make things better and getting them out there made them more successful faster

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