Summary (prepared by human):
- Go ahead, sell me this pen. Today I'm gonna teach you, how to sell anything to anyone, anytime. Now, when it comes to selling, when it comes to closing, there are so many techniques and so many ways. Today I'm gonna share with you three powerful secrets, that you can use to sell anything to anyone. The very first secret is this; How do you turn something that's a commodity, how do you sell a product, how do you sell a service, in such a noisy market place? Number one understand this, people don't buy because of logic. People buy because of emotion, and they justify it with logic. People buy based on emotions, and they justify with logic. I want you to think of something that you want to buy in your life. It could be a car, it could be a house, it could be anything, I just want you to picture that. Once you have that in your mind, I want you to ask yourself this question, why do you want to buy it? Why do you want to buy that particular item? Why do you want to own that item, why is that? Maybe it's a new suit, it looks good on you.
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