The 7th Generation AMD A-Series APUs Revealed

The 7th Generation AMD A-Series APUs Revealed

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[Music] [Music] least autonomies 20 Madison senior vice president and the general manager of computing and Bronx boy indeed [Music] [Music] you see in the bolder place in our lives it's it's an incredible device for many many people across the world think about it it's amazing how much time you spend
01:49
in reducing experience as Roger mentioned before is about if you look at their pcs it's about 20 to 30 hours per week and then translates into a conservative estimate it is 10 trillion seconds per day spend on the PC experience that's an amazing amount of time and for a technology company like a and being focused on either making a statement that's really that's our inspiration that's the passion that
02:24
drives us we want every one of those 10 trillion seconds to count you want all of those seconds to be immersive and productive in an efficient and that's really what drives our army that's the brightest I'm so proud to talk about today is our latest milestone innovation you know if you look back over the last five years we introduced six generations of humanization in the mobile processor
02:55
segment starting from our first date to use the first PC on the chip we continue to innovate with every generation I'm very excited and very proud today to announce our 70 this is our best little product ever to date I mean this is an incredible device and I love this data shop because it gives you a sense of how much technology you can pull together to make a product like this happen so whether it's a general-purpose processing graphics processing processing or video streaming
03:30
for audio and memory controller people together on a technology into the basis that's over three billion transistors and I'll talk a little bit about what that provided in terms and user experience today this this product is product long expands all the way from the creaking segments or premium notebooks all the ones to the value or entertainment as well but our mission is
04:05
to make those 10 seconds as well so when we say we're in every picture on what that is that's really reflection [Music] [Music] [Music] like let's see just a couple of examples
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is 14 for example this will show you how [Music] [Music] [Music] the next examples of eating examples so leave that life isn't food popular these mortgage schemes out there are tens of millions of people play every day
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polenta's plays fantastic on the new AMD processor let's take a look at that [Music] [Music] all right so we're also focused on productivity you want those handy customers to finish their work as fast as possible in fact in terms of experiences so over the last couple of generations we've introduced a tremendous amount of improvement in different processor performance with the seventh generation series processor we're now 50% higher is he in
08:38
performance that we were just a couple years ago and that translate directly translates directly into productivity so if you look at Excel final computer or spreadsheets that tell 28% faster if you look at a photo and indeed or bio compression that's over 40 percent better so that's hue innovation is translating into real collectibles now the real challenge is to deliver that an
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immersive technology that productivity improvement to do that so we continue these new technologies to drive energy efficiency even further so a couple of technologies in the second generation are portable power media are forming a new version adaptable in frequencies so the combination of the performance improvement the power efficiency is a
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25% improvement generation over generation so let's take a look at another example in this example we'll show you show you how different parts of processor [Music] [Music] you

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