Leveraging Contests for Leads & Influence on Facebook

Leveraging Contests for Leads & Influence on Facebook

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so you guys like totally sick about hearing about contest yet or or what it's been quite a few so well thanks for the intro very generous so as many ways you can run contests and hopefully I can give you some ideas and in ways you can do it in your own business for the use our app or not it's up to you but of course i'd love to see on our app so first of all let's just talk about why contest i'm sure it's been drilled into your head now over the last 48 hours but it's essentially just a really powerful way to get leads and likes and i say
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that specifically because not every contest focuses on leads and so we'll talk about that in a minute because i think that's a common misconception on why you run a contest it turns users into brand ambassadors because it actually gives them a reason to go out and tell their friends about why they love you it gives them a you know remembrance of why your service is awesome why your product is awesome and if you do your prize correctly it turns them all into evangelist for what you're doing it's also a fun way to reward your
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users and find new ones on you know when people enter the contest usually it's for a chance to you know when something that you're offering within your product suite that either they had before they wanted to have me able to pull the trigger on and it's a way to essentially run a marketing campaign without having to be salesy because you're rewarding your existing users and rewarding them again when they share you know the good word right about what you're doing and as you talked about through almost every you know every person who's been up here is it greatly increases your campaign
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efficiency because of the virality of the share page right if you can get a twenty percent or thirty percent bump on the people that are coming through your campaign that's twenty to thirty percent less you're having to spend for every lead that comes through your campaign so it just really changes the game in terms of efficiency and there's really high tolerances how many of you get sick of being marketed to from even brands you love sometimes you just get sick of you know them saying please buy this new thing here you know bye bye bye bye bye bye doing a contest it serves your
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business purposes without tiring the user because it can be fun it can be creative and it can actually very contest the contest so okay great you're on board of contest maybe but no why should you listen to me my name is Travis I live in beautiful Seattle and yes that's a couple beer bottles on the roof because that's how you should do it so we I started contest domination about a year ago and it started as just like the simple wordpress plugin because I'd been doing marketing for several years
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actually started my first company when I was in high school it was drop shipping computers on ebay of all things ramped up to about three to four hundred laptops at day having to like hack around the school filter to run the run the run the business but so I understood the idea of of it's very very valuable to capture who your customers are because you can sell to them against the idea of leads was important i scaled that further when I was you know running JV programs for best-selling authors and speakers spending hundreds of thousands of dollars on user acquisition right so
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understanding the math behind what elite is worth was very important and when I decided I was tired of doing it for other people and wanted to do it for myself on my blog there was no this is you know a little over a year ago there wasn't any good option for running a contest with the sole purpose of capturing leads a lot of them rewarded social actions but nothing that actually focused on leads so I hired a developer couple thousand dollars out of pocket and launched this plug-in had no idea how well we do I thought if I can make
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my money back that would be a win what we went on to sell about 5,000 copies in the first couple months and I was like wow she will actually like this awesome and I immediately saw that you know as a wordpress plugin it was rather limited because you know how many of you have a wordpress blog that has tons of plugins on it how do you have a wordpress blog in general okay so even you who didn't raise your hand for saying you have tons of plugins you're probably liars no because what we found is there was sewing different versions of word press people might be on not updating there
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are so many other conflicts that could happen it was really outside of our control to give them the best contest experience we knew how and so we you know took the funding and took the momentum we had and build what we have today which is a hosted model because we can do some pretty fan plastic things in terms of mobile optimized and integration with Facebook etc so let's just talk about who our contest for because they're not for everybody but there's a couple key areas I think can benefit from contest more than others the first one is going to be
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business to consumer companies you know I haven't seen any amazing business to business necessarily contest that's not saying that it's impossible but it's a much tougher prize and value proposition to make to ask you know a CEO of other companies to enter a contest and share his length rahay with other CEOs if that's your target demographic that's not impossible but it's a lot more difficult business to consumer is certainly more friendly for this especially with the social referral aspect because no you and I Annette might not mind sharing something on
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Facebook but you know it's it's doubtful larry page or sergey brin from google are going to be doing that right but that being said this is still useful for all sized businesses I've seen small you know brick and mortars benefit from running a contest you know some of them it's the first several hundred people they've ever had on an email list by running a contest at a farmers market even you know like getting the design of be an iPad but obviously up to fortune 500 fortune 100 you see the big brands running contests as well because of the
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engagement they get out of their users and just you know rewarding them for being loyal customers so all sizes can actually benefit there's a lot of businesses out there that can benefit from contest when you add more to it so a lot of times when you have the initial relationship with your customer you may not have all the information that could be perdon for what you do for instance you know let's say you have tons and tons of likes on your page but you don't know necessarily like the specific zip codes or maybe you want to start some
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SMS marketing these are great ways to add extra variables to your contest so that you can then reach your customers and new unique ways or tailor your marketing campaign to them and a contest is a great way to get that information out of them so if you if your lead source could benefit from having more information about your customer a contest is likely going to help you out at the end of the day is just basically anyone who can you know benefit from more leads one of the most common misconceptions that I've kind of felt in the room today just from
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various conversations and you know it's not you know ardenti when I had the same mistake kind of what i was getting going was we approached social media with i want to get more customers i want to get more business right and we have this kind of false sense of more likes on our Facebook page it's just going to translate to what everyone knows about us now they're going to buy from us and unfortunately that's not the truth the truth is people buy things not likes and people only buy things when they can actually communicate with you and the best way to communicate is still email
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right i mean how many facebook status messages do you get a day hundreds thousands how many emailed is how many emails is even the most busy person in the world get right maybe 100 150 at most most of you is probably even less what channel would you like to fight with for noise to get into the minds and ears of your customers it's email so that's how you build that good relationship and so because of that I think offline businesses actually have the largest opportunity here because
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their customers aren't necessarily used to being marketed in this way so why would you run a contest you know like we said the money it's about the lead right it's not just a cliche the money is in the list you know you run an event you sell a product you do a service having the ability to manage a large scale list of leads is still the best reason to manage your business online the second it's a great incentive to offer up real information if you win you want to know you won right they want to be able to
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contact you let you know you won that awesome trip to Cabo like my girlfriend did last year that was awesome put in a fake phone number or fake email address you don't know if you win so it's a great way to get valid information out of your customers and like we talked about earlier has extremely high engagement tolerances because it's actually fun to do it's a marketing campaign they can participate in they can get their friends to be a part of them they get rewarded for doing so you know they actually love entering contests the other nice part two is it
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allows your users to do your selling for you no one likes to be that guy at the party that says hey have you heard about my insurance hey have you heard about what I'm doing right it's really amazing and there's actually a lot of data that shows that consumers generally don't trust what's coming out of the mouths of the business owner in fact they don't care I mean beyond testimonials they just don't trust CEOs and so what they want to hear is I want to hear from your customers and when you do your price you wish your prizes aligned and you run a
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good contest you're actually borrowing the credibility of your customers because they're the ones selling their friends on why you're so amazing it's not actually you so when should you run a contest it's really important to understand the contests are an active campaign right you need to have some kind of oversight about when how long is it going to run right it's not an evergreen type thing there's a start as a definite end and there's there's different kind of communication you need to extend your customers at the beginning of a contest that's different
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than the communication at the end you know the other you know kind of some examples here we have a lot of small businesses that are on our platform that have decided that quarterly contests or a good way for them to prepare adequately prepare get their prizes together promote the offer and then do some follow-up so once a quarter so that gives them about a month you know a month or two on either end of their contest to actually adequately prepare and do some follow-up larger teams sometimes like radio show a you know
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radio like to run concurrent contest right so they might run a contest that's specific to SMS they might run a contest it's specific to email and then they benefit from this mostly because they not only have the teen size to support running that kind of campaign but they also have sponsors willing to give them the prizes that are relevant to what they're doing I you know I think a lot of people when they think contest they think I'll do a Christmas contest because I'm giving back to my users but the reality is we all like to be get
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something back from the businesses that we interact with all year round right it's not just a Christmas time but it's also a great way to generate buzz before a launch how many of you have launched a product before this room a couple you know it's always like a contest for who can send the most traffic who can you know who can drive the most sales you know who wants to be a part of the pre-launch video contests are a good tool to you know get that virality immediately if you put a lot of
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effort into your campaign so let's just talk about how it works I know Matt talked about you know when he saw it on John Chow is page which you know John Chow actually got several thousand new likes inside of a week but of course that's John Chow right as his shirt would always tell you so essentially the way it works is you offer a great prize people can win they give you their real name and email you give them an easy shareable link to earn more entries only when that traffic turns into opt-ins you
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don't give them points just for the act of sharing previously there was a lot of platforms out there that would allow you to essentially give an endless number of social actions that people could take into your contest and when we approach this we said well hmm that might not be the best way to do it because the people who have the time to do 17 different things across pen turist and Twitter and Facebook and LinkedIn and and and and and and a lot of cases probably aren't your ideal your ideal client they're
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actually someone who has a lot of time to enter contests and not actually some of you might be a qualified lead so we want to make it a simple process and only where people that for you know the action that helps your business which is getting you more leads so you run your campaign rinse and repeat and I want to spend a fair amount of time on this because I think this is where a lot of people go wrong when they set up their contest is about picking the right price this is really really critical for getting the right kind of lead you guys
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heard Nick talked yesterday about Frank Kern right giving away the van and how he got a bunch of people who loved vans but no one who you know could care anything about internet marketing and did nothing for his business it's because he got the prize wrong there was no alignment with Frank Hearns product or services a lot of people feel like oh if I give away an iPad that's something that everyone can identify with that's something that everyone knows it's worth about 500 bucks and that most people would want but the problem is you get
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people who want an ipad with or without you know being qualified for your business so when we typically work with our customers to create their prizes we generally advise them to do you know at least three different price levels you know first second third place and you know they may do something tangible like the product or services that have real cost but then they may say well I can give coaching but that that should be towards the end I mean that's just my time all right that's no one would would really want that they would rather have
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an iPad with my content or they'd rather have you know the physical widget that I build and that's a big mistake because if you're an expert in your industry you shouldn't devalue your time and in fact a lot of times your audience craves actually reaching out and having that time with you one-on-one so we actually tell a lot of our customers to make their grand prize personal time something that is almost invaluable I was talking with someone here last night about golfing that's his niche and he said well I could give away some clubs
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and I said well that's good but you know what what's better than that what what can someone in your audience not even by if there was a price tag that you might be able to negotiate as a bigger brand well the idea came up well what about time with a pro golfer right really dial in your game something that's personal something that no matter how much money your customers have is invaluable it's an experience that's obviously that makes a great grand prize and then a club is a second prize in something you know lower down the food chain for third so the big takeaway here is that
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perceive value a lot of times is actually more engaging and really fuels your campaign much more than the actual cost of the goods you're giving away and you know beyond that it actually Prime's your funnel for a real purchase i'm going to give you guys an example here how many of you heard of mixer GECOM the interview for ambitious up starts in his example he has a premium service recharges annually
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for access to his previous interviews he interviews the founder of groupon gary vaynerchuk a lot of people that you would identify with and by priming them by giving away lifetime access to that what we actually saw was that tons of people who entered the contest didn't want to wait to see if they want and instead went and purchased his actual subscription because they didn't want to wait so let's talk about being facebook from flying how many of you ever seen a brand run a contest where they say leave
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a comment and you know we'll pick one on Tuesday that's going to win okay how many of you entered the contest it doesn't have a facebook legal release at the bottom right and look for it but I'm sure there's quite a few so being Facebook compliance actually pretty important facebook has been very lacks in enforcing these rules but they are there and at any point they could wake up you know tomorrow morning and decide that if you're not base but compliant for contest because they're picking up in popularity they no longer like what
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you're doing and you know potentially even go as far as banning your page so you need to make sure that you protect yourself if you're doing this for clients you need to make sure that you're still Facebook compliant as well you know one of the things they requires it use a facebook app for contests it you know it shouldn't be you know just in a status update etc it needs to be a dedicated app for contests you know don't use comments as a form of entry that's a huge mistake but I see people use almost every single day even people
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that should know better like in the States there's a company called PAP sumo in the heart of appszoom well I mean they built their whole list they built hundreds of thousands of emails using contests and two weeks ago I saw them run a contest that wasn't in a nap it was leave a comment they know better so protect yourself because even even the big people make the same mistakes like shouldn't boost your entries they can be a form of unlocking content but they shouldn't be a form of actually entering a contest and then you know of course
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give Facebook illegal release because they don't want to be associated with in anything outside of their own campaign so here's a big discussion that that people typically asked me for and and I know that you know Matt's had luck with this and I personally haven't had as much luck maybe just my audience but you know there's this idea of to use a light gate or not and so I guess the main question you have to ask here is what's your goal with your campaign is your goal to get social proof or is it your
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goal to get an email beat if it's social proof then of course no matter what you no matter what the outcome you want to turn on a light key because your main goal is to get likes if it's social proof but if it's not you have to ask yourself and look at the data does this help or hurt our results in my experience at least the light gate has added friction so I run a couple campaigns to some client sites before the really adamant about using a light gate and at least an Artest they got
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more likes they didn't get more emails and we knew the ROI of an email lead was very clear it was actually a pretty high number but we the ROI of a like and itself was pretty nebulous at best so in our particular case study you know the friction can lower conversion but you'd be tested you know someone like Matt is able to actually get better numbers sometimes so the real key here is when you make these decisions that significantly affect the flow of your
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contest you need to ask yourself what either you or your clients main goal is and there can only be one if it's not I want social proof and I want leads because social proof is a nice side effect of a good lead generation program so i told you i talked about mixergy here Andrew Warner he's a great guy has a lot of great content I really admire that he's able to get out there every single day and do over an hour long HD interview get it you know get a transcription from it get it posted
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continually just cranks out great content every single day is over 800 interviews with some of the best best entrepreneurs out there so you know he runs this popular interview blog and he reached out to me and he says you know I've been hearing a lot about contests but I'm just not sure you know I've got my welcome gate on my page I'm doing all these things that are getting me leads and I just don't think my life my list is going to enjoy contest but everyone says they gotta do them and if I have to do it I might as well do it with you so I was like all right great Andrew let's let's get you hooked up so his main goal
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above everything else was more subscribers because he knew he could grow his email lists that he would also grow his subscriptions to his his revenue right for for his site because he knew for every person that came in on his list converted @ @x rate and he made that much money out of it he didn't really care about Facebook Likes so you know of course his main goal was to sell more subscriptions as a result of getting more leads and it's true his list really does hate being marketed to they are like you don't even market the
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answers they're the kind of people that you know go to unroll and take it themselves taking off every list they've ever been put on so I was like all right challenge accepted so what's the game plan here so we were going to give away three lifetime subscriptions to mixergy premium but she doesn't even sell anymore but when he was selling it were five hundred dollars a piece right set the benchmark on what that's worth we were going to give one point for every person who entered in ten points for every person they referred which is the same way that we did John Chows contest
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he was going to post on his Facebook wall on his Twitter feed and he was going to mail it out to his existing leads he surveyed people went as they entered the contest the follow-up email saying why did you enter and what do you care about gaining from this contest and what we came up from that is they just wanted to know how he was doing it they didn't actually care necessarily that much about the cries I just want to know how he was doing it and what it was doing for him and they were going through the actions of trying to figure out what his marketing plan was and what
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they wanted was a private Q&A with with him and myself of how it works in the dynamics behind it because the marketers are entrepreneurs they want to do the same thing themselves they knew that even if it didn't work that well on them so they thought that they could be able to do the same thing for their audience and that's what they were interested in this was their unique audience in need so what happened so you know he's got a decent list but like I said they hate being marketed to so the clicks were relatively average but they weren't amazing so we had over
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5,500 people actually enter the contest of which just over 3700 were from non referral leads so that means they came from his facebook his Twitter or his email lists but inside of a couple weeks he added almost 2,000 new people to his email list that had never been on his email list before through the referrals that people were tweeting about sharing on Facebook and we were seeing all these posts of people that were editing the text and saying I've been following Andruw Warner for years and I love of
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stuff I've never David to have never posted about Andrew before but I had to let you know about this because his content is that good you have to see it and then we could follow those leads right you know a bunch of new Twitter followers and Facebook Likes but we were actually able to follow those leads that that came through the referrals from the people who said I've never posted about this before that turned into a conversion but then actually inside of two weeks later signed up for his annual subscription when they didn't win so it was pretty finale to see the people who
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had never heard of Andrew Warner before inside of a couple weeks we're now premium paying members that's kind of the ultimate goal right having this you know broad overview of a campaign and how it works for you as a business to actually give you more sales to actually give you more leads things that you know improve your bottom line so I realize not everyone's an Andrew Warner right we all start from zero at some point so I wanted to show you this guy named Anthony veltri he lives in Corvallis Oregon where the beavers are OSU and he
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had absolutely no list you had no marketing clout nobody knew who he was from anybody okay the exact same shoes that we've all been at some point he wanted a local only audience he didn't you know Andrew Warner is pretty global but but this guy wanted local only audience he wanted to focus on facebook traffic to capture and convert leads into his business and he you know he wanted to focus on Corvallis where he lives because it was large enough that there
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was an opportunity but it was too small for someone like groupon or livingsocial to dedicate their sales team to but if it's a one-man show he thought hey I have an opportunity here so what was the plan he said okay I'm gonna run contests for local gift cards right of the businesses that I hopefully want to run daily deals for i'm going to curate their existing coupons and deals they already offer from all the various promotions they're doing in the you know local newspapers handouts whatever he would curate that now would be his
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content until he could strike the first deal then he planned to purchase Facebook Ads to get exposure to the contest and target the ads just for Corvallis Oregon within a 10-mile radius so you know this is some borrowed credibility on his end as well because it's a relatively small close-knit community who could then even go to the business and say is this guy for real or is he trying to scam me I mean you have this this gift card did he buy it King a key valve arm and they said yeah it's a real thing you should go ahead mentor it seems cool you know he he's a new
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customer the business right and potential new customer here hearing about them saying the gift card so what happened inside of several weeks he generated over 2,300 new Facebook Likes curated an email list of over 2,100 people only 56,000 right that's a decent percentage of the market his list consistently now gets an average open rate of forty to forty-five percent any of you have been an email marketing before and know that that's not a bad
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number it's shirts certainly better than sixteen percent EdgeRank and it suddenly he has control over and not only the opening with they're actually clicking through on his offers now you know with almost a quarter of the people that he sends to clicking through on his new offers because he immediately had local businesses saying oh my god everyone's talking about you how do i how do I become part of your corvallis local deals and so inside of several weeks he went from absolutely nothing to basically being the dominant player of
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local deals businesses begging him to take his ad space and his customers loving it opening it clicking it and buying so I thought this was a great example of someone who literally from nothing to essentially a local business that you know has a viable game plan another case study here this guy Christian Alva he's an interesting character he he does live music event promotion right this is a little different spectrum he wanted you know local centric lists because he wanted to
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promote local shows in various areas all across the u.s. you know very certain kinds of you know music whether it's a new electronic dance music hip hop whatever he wanted to be the guy that people went to to promote it and he'd been kind of dabbling in this with a blog and you know telling his buddies about it and sharing it on Facebook maybe buying couple facebook ads but he only had about 800 people on his list before he decided to run contest he wanted to get 2,000 new leads inside of a year that was his goal pretty you know
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pretty low right except the benchmark kind of low compared to our our first few people but he thought okay I got a limited budget but I think if I can do two thousand new leads instead of a year that'll be good because it you know basically triple my list you know because he had a pretty limited budget so he decided he was gonna use Facebook Ads just like you know Anthony before and he's going to target based on location and likes of his current business already he was going to follow up with leads for relevant shows you
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know segregate them by the type of music they signed up for for instance he's going to use one primary lead list though for the beat for the main area so we asked local bands the sponsors prizes by saying hey give me some extra tickets to your show if you have any merchandise things like that so his prize budget etnia was zero because he was given them from you know exposure so let's take a look at how he did he started using contest in April 2012 this was just on our simple wordpress plugin before he
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before he upgraded I took him seven months to capture that 2,000 lead mark that he had hoped to hit in a year but month eight had something very very special for him as he as he finally dialed in his campaigns he found a sold out show in Vegas that he was able to just buy a few tickets from on stubhub and so now he had something extremely valuable it was worth more than the face value right was worth more than the forty dollars or a hundred dollars whatever the thick was going for because it was exclusive and
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what happened he did a big push with facebook ads and got 2,100 new leads in a day he had more leads in one day from this Vegas event than he had captured in the previous seven months because he went for the intangibles lien valuables the things that money is hard to get things that people get excited about and now his facebook page has over 11,000 facebook likes but he has roughly 7,000 people on any given week talking about his page that's the same for someone who just it's a local music event promoter
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it's not like he's an artist himself it's not dual i'm listening to christian alva right now if people talking about his business that promotes events so this is just like an incredible engagement and got a pretty massive list in a very short amount of time especially once he dialed in getting the right prize I know we've talked about webinars before this is my last case study here James Wedmore who's kind of known as like the video traffic Academy it as much at YouTube marketing he's actually the guy who's the brains of the videos for Lewis house and kind of that
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circle of people he's a big webinar a guy but you know YouTube is this thing so he's as webinars you know every week or two to engage its audience talk about how to do marketing on YouTube and hopefully convert them into a sale at the end usually a soft sale and typically his webinars have about 450 people register right and about a hundred and fifty people actually show up to the webinar right because he's it doesn't have a list of Lewis house but it's very respectable and he does this
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like day in and day out he he almost always get the same numbers he has a nice tight oil fan base so that means he was primed for that tight loyal fan base to become amazing brand ambassadors so he and I talked and he said okay I think the contest to be if you connect contest but webinars you can do something interesting here so we set up a contest page that actually doubled as a webinar page where similar to what Nick said forth his example which was please register from my webinar and you'll also be entered into this contest from
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giving away number one a large prize you know large training prize he was also giving away some hardware and some access to his courses but you had to be present on the webinar to win and as he went to the webinar as I listened to it he gave away the first prize right at the gate like hey I'm glad you guys all are here we're going to get started let's give away third place prize over right off the bat halfway through the webinar he says I'm really glad you're still listening I know a lot of you guys are you know I have purchased my products in the past I want to give
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someone access right now to my next product and then at the end of the webinar after his pitch he he announced the winner for his you know $10,000 one-on-one training for several day package an email to his existing audience he didn't spend anything in ad budget at all the same exact list that typically had 450 people register and about 150 people show up had some pretty interesting results immediately newly promoted this for like two days he immediately had almost 1200 people register birds webinar from the same
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list that he'd been doing for months he had about 600 people show up live right so that's what almost a forty percent improvement of people who showed up compared to who even registered the time before and his sales conversion stayed constant he converted at the same twenty percent just like he did with all his times before so for now he had a lot of fresh faces new interested leads new likes new follows but more importantly the new email list and in this case lots and lots of sales so you know in this
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particular case it worked out quite well so if you use webinars it's worth you know considering can I run a contest to boost my attendance rates to boost my engagement and to let my loyal fan base you know speak the good word for me so I know a handful of you how many of you in here do client work that's kinda what I thought okay so you know a lot of times your clients say well what's this going to do for me where's the ROI you know I'm hiring you what are you doing for me how do you know why should I run a
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contest why should I give away my stuff people should pay me for that that's a big mistake but one thing you want to start right off the bat is asking them what is your main goal right because we talked about there can only be one goal that's just the way things are there can be one number one goal the other thing could be a side effect so you know if that goal is social proof that maybe you design a campaign around creating social proof but that has to be the primary goal if they if they say I want social proof and the campaign ends they say where are my
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email leads say hey you want social proof we got you however many new likes if they say my main goal is email leaves because the main thing I'm interested in is more more business more sales than be very very clear about how you're going to do that and what the difference in the campaign is going to be and you know how you can translate that into actual business objectives you know I'm a firm believer based on many many campaigns we have about 8,000 people who use our software at this point and after taking a look at all the different campaigns
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almost everyone gets a nice bump in social even if they're focusing on leads so to me that's the ultimate balance of vanity and performance we all in this reptilian brain of ours our ego wants a little bit more right we want a few more likes we want a few more Twitter followers like he asked a beginning of the conference if you didn't know how many lights you had on your page would you care right that was a great quote and this it's really true i mean we care it's a game everything's gamed so if you do it right for leeds and you just can
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put away the vanity for a minute then it will be a nice side effect from your core business objective so you know just make sure you and the client have a mutual understanding of what you're trying to accomplish and i really can't say this enough because how many of you had a customer who just said i want this and this and this and the list keeps going on of all the things they want and at any given moment whatever the most important thing to them is and the campaign changes anyone had that only two people have had that
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ok ok BB very very clear with your clients there can only be one goal what is their goal if it has anything to do with sales or leads boom you nailed it if it's social proof but like are you sure you sure is social proof because you will get some of that but is that your main goal do you just want more likes can you take likes to the bank I can't can you know so you're very very clear about that so what are some of the takeaways of what you can do with the contest you know that they're amazing
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for generating leads I keep saying they also are amazing for social proof even if that's not your primary goal our tools are set up in such a way and a lot of other platforms are now to go figure to where social proof is a nice benefit you

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