CTIA 2012: QNX Embedded RIM BlackBerry PlayBook Car Infotainment System

CTIA 2012: QNX Embedded RIM BlackBerry PlayBook Car Infotainment System

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00:00
I'm Chung one with gotta be mobile and today we're at CTIA 2012 with Q and X sitting in a Porsche taking a look at how the PlayBook and the Q nx-os integrates into cars and car entertainment systems today so can you tell us a little bit about this prototype that you have going on here Andy absolutely so this is of showing a lot of the technology that we're bringing into the mobile space but in the context of a car so we've got all the buttons hooked up so we can do things like you know provide you know high-definition voice calling we can do things like
00:32
showing navigation do I don't know if we've actually got anybody that will accept a call at this point but in any case you know that we've got this so we're doing calls with like high-definition stereo so something that you don't he doesn't sound like he's there so that's okay well when we go on this is a typical infotainment setup is its own playbook right this is actually a playbook but we're using it primarily because it's it's a good convenient
01:02
hardware for us to use as a touchscreen it has a touchscreen it's got you know all of the right capacity what we would do you know in the actual car is use existing automotive system-on-chip SOC s so you know like a Freescale imx6 XO TI you know just sent to five or 40 for 30 or something like that so you know the the idea really isn't necessarily replacing the head unit with a tablet but but we could do that as well and
01:33
there's a lot of challenges around that that's why we probably wouldn't do it but we do definitely see that as something you would do in the rear seat okay so what are some of the other features that you can hook up to to the tablet in this case so one of the things that you can do is navigation and this is navigation using a hybrid nav solution so we're getting all of the data from the cloud for the you know updated maps updated points of interest updated traffic and that type of thing so the it assumes
02:04
that the car is connected the same thing with the multimedia so if we actually go into the the media we can pull data off of a cloud storage so if we want to keep all of our you know songs on a Dropbox or box or new gay or something like that we can go ahead and play all that and access it all off the cloud so the cloud is great but if I have a blackberry smartphone like the bold 9900 with NFC technology can i pair it up with this existing PlayBook in the dash and play
02:37
songs and take calls that way absolutely in fact I'll show you we have a real easy one touch NFC pairing so you can see that this guy isn't paired right now and we've got a little spot to set it so you just dump him in there and he sees that there's a little NFC tag and he automatically negotiates the pairing for it so the pairing is it bluetooth no it's Bluetooth paired now so so now we've basically got that guy all paired and we go back to here and we'll see him
03:09
show up with so not that you need to leave your phone in the center holder here once once you've done that its paired and you can you can do whatever you want you can stick it I mean it does tend to be convenient like if there's like a plug in charge or something like that but you know the thing about pairing is it's it's such a simple thing for technologically adept people like you were made to do I mean it's not all that hard but for people like my mom she can't figure that kind of thing out and dealers and car companies get all kinds of problems about well you know I don't
03:41
know how to do this we were actually at a show last week and you know I was talking to somebody from Verizon who ended up getting a ticket because she didn't know how to pair her phone to the car and you know it's something just making it simple is keep going back to the media that that's another thing when we're talking about pairing you know the other thing that you can do is you can also control the the other tablets so the fact that we've got these two rear-seat tablets that are play books we can say let let's actually
04:12
start out the video in there for our kids you know in the rear seat so the kid doesn't have to start all finding the video we can actually start the video here have it play in the rear seat so in this ecosystem we have this main playbook and then to play bucks each on the head fat rear headrests that's right and we also have the instrument cluster as well so the instrument cluster is part of the whole system so you know like turn-by-turn navigation or like if we're playing play bob marley and the
04:44
wailers takes a little bit of time yeah it shows you it's her cluster because this is hooked up to that and you know part of the point of that is is that we're using again we're using cloud C's voice recognition which allows you to get a lot more accuracy than a lot of the built-in nav systems you know I was doing testing with this where I could read it like the Gettysburg Address and and it gets the whole thing it's really amazing technology does take a little
05:21
bit longer so and there are situations where you might always want to have voice recognition but you're not connected so you may have like a hybrid solution there as well where you go to the cloud when you've got connectivity we have like a simple onboard system for doing some things so so this one playbook is controlling to others in the rear the center the - these guys are basically sharing sharing the information and and yeah they've got the ability to independently run but be
05:53
controlled by it by the front so yeah it's it's definitely the whole idea is try to integrate everything - to make it so that the mobile experience that you bring into the car really can talk meant the car and the car can it augment the Mobile's so it's really trying to you know bring I guess as much of those as closely together as possible qxs historically been in cars and various manufacturers that are well-known today what are some of the instrument clusters what are some of the OB DS and how are
06:26
you handling the PlayBook with the instrument clusters and all that sure so you know on the the center stack side and we're in a ton of different applications and we're probably in about sixty percent of last year's infotainment systems that shipped on the instrument cluster side were in some of the big ones that are out there right now there aren't a ton of digital instrument clusters but like the Jaguar has it's McCluster that's KX base land rovers phoenix base the Ford f-150 which is most popular selling vehicle in the
06:56
world it has a small Center information console that's Phoenix based so there's a lot of different little applications for that as well some of them are showing you either the whole thing or just little pieces of it as well kind of depends on the olio you know if I don't want to see what's playing can I show other things on your mean Q and X is flexible enough where you can augment it shrink it to do whatever you want yeah that's exactly right what we have this so that it shows the turn-by-turn routing as well but I
07:26
apologize because I can't remember how you actually initiate the route I think it's a navigate to Starbucks stating it here and I think if we pick one of these and I apologize that there they're actually in Dallas instead of New Orleans because this Porsche has been traveling a lot and it hasn't been
07:56
updated with the maps so I know on on the on the BlackBerry smartphone on turn-by-turn navigation then through blackberry traffic is it and Blackberry Maps who does the term I turn on here so we work with a number of vendors this one is with TCS so TCS actually does a really great implementation of a html5 based hybrid nav so this is again you know we're getting that 3d imagery and
08:31
the rest of that from from the cloud but there are a couple of other you know basically each car maker has their own favorite navigation entrance we try to work with you know work with them individually so like Elektra bit or TeleNav or whatever else and I know you guys will not you an X but BlackBerry your parent company rim announced a partnership today with TomTom for traffic and navigation will that be integrated more on the connect side as well or is that
09:02
still going to be independent actually the underlying data that's coming to feed this system comes from Tom Tom so some time has actually kind of been a silent partner and this TCS is actually doing the mapping and the implementation but TomTom is providing all the data that's actually driving that system so certainly I'm sure there will be more innovation and a tighter relationship as that goes on so this is how to next works I guess do the PlayBook on a Porsche car exactly
09:33
thank you so much thank you my pleasure

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