How to Add Captions and Subtitles on LinkedIn Videos & Why It's Important
- With LinkedIn videos, oh yeah, we're talking about LinkedIn. (electronic woosh) That's better. (upbeat electronic theme) With LinkedIn video, we're talking about business-type stuff. Do you think most people on LinkedIn watch these videos with the sound on? No, they're at work.
Or they might be riding on a train, they might be flying on a plane, they might be watching on a bus, they might not wanna make a fuss
(beep) Sorry, I got all Dr
Seuss there. That goes for YouTube, Facebook, Twitter, Instagram, and especially LinkedIn. People are not watching your videos if they don't have subtitles and captions. Okay, subtitles, captions, potato, potaughto. Stodgy fact segment. When on LinkedIn platform, members are in a professional mindset, which makes them more receptive to business messaging, especially in video format. Research from Cisco Systems found that 75% of business executives watch work-related videos weekly. (beep) So, connect these dots. Most people on LinkedIn have their phone silent, and LinkedIn videos are always auto-played on mute. LinkedIn knows this and wants more engagement on their platform, so recently, like months ago, LinkedIn added the ability to upload captions to videos, meaning you could upload captions natively to LinkedIn videos. Meaning you could instantly capture your clients and audience when they see those captions. Meaning more clients and people watch your videos. Meaning you get the holy grail of LinkedIn video watching, engagement. Rev has made this super simple.
One, upload your video to Rev
Ask for an SRT file. Two, pay Rev a massive fee for your captions. (laughs) It's a dollar a minute. Three, get your SRT file back in 24 hours. Seriously, I've got some of mine back in like, three hours. Four, go to your LinkedIn account, create an update, select video. Five, upload your awesome video. Six, click edit, the pencil icon, and attach that SRT file. Seven, post that awesome video. Your clients and potential audience wanna see that your company and brand are real humans, so don't make commercials all the time. Make real videos about your brand and company behind the scenes, what goes in to making a product or delivering your service, interviews about the tech behind your company, anything that connects you more solidly with that audience. Then, caption them so they'll actually be watched. And lest we not forget, if you do upload that video to YouTube, Facebook, and all your other video media outlets, you've got that shiny perfect captions file that can be reused for all these, too. Wanna see more? Let us know what you'd like to see in the comments below, and don't forget to subscribe for more awesome how-to videos coming your way. I hope that helps, and thanks for watching. (upbeat electronic theme) I know, I know, you can just do it all by yourself.
You upload your video to YouTube, and you let their robots try and auto-caption your video
Then when it's done, you go back to YouTube and use their caption editor and spend the next hour editing all those auto-captions to make them perfect. Then you download those captions, and you're good to go. Okay, here's what I want you to do. Take your yearly or hourly salary, figure out how much time that all took you, and multiply that figure so you get something like, 30 or 50 bucks or something. Then take the time you spent when you could have been working on something else, let's say it ends up being a 100 bucks. Then go to your boss, or the financial person in your company and say, hey, I just spent a 100 dollars of the company's money on doing something that could have cost five dollars. (beep)
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